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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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TORONTO FASHION WEEK

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‘Tis the Season for Exclusive Local Designer Buys: 2 Days this Nov. 19 & 20

Monday, November 14th, 2011

“It’s party season again and nothing feels better than a new party frock, to rock!”

3rd Sweat Shoppe DESIGNER POP-UP
Saturday, Nov. 19th 3:30pm-10pm
Sunday, Nov. 20th 1pm-8pm

SALON155, 155 Delaware Ave. Toronto

Sweat Shoppe founder and stylist Lindsay Choi and guest stylist Carolee Custus are hosting a 2-day designer pop-up sale featuring Canadian designers DIA, Lissa Bjewelled, Zoran Dobric, Breeyn McCarney, The Paddock, plus more.

Are You T.O. Muse Material? Holt’s Muse…

Sunday, November 13th, 2011

As we know, retail department stores can really become much more popular when they host parties and then document all the fun on their very own blogs (just look at b-insider from The Bay). It’s also an awesome platform to highlight trends and products and get people flocking to the stores to buy!

photos with Leandra Medine of The Man Repeller who was there to celebrate the launch of holts muse.

I finally just checked out the new Holt Renfrew blog today – http://www.holtsmuse.com. Holt Renfrew is Toronto’s haute department store destination for big-time labels with so much exclusive content possibilities, so I would expect that their blog would be top notch, no?!

Although it’s still new so doesn’t have a ton of content, I love the features: a shoe buyer’s diary in Paris, Behind the Seams with Smythe, Street style shopping (at Holt’s of course), A look at Holt’s employees….

As part of its launch, Holt’s Muse is searching for the NEXT HOLT RENFREW MUSE!

To enter, upload a streetstyle picture of yourself for your chance to win a Holt Renfrew gift card (sorry, don’t know how much it’s for) and have your picture featured on the blog https://www.facebook.com/HoltRenfrew?sk=app_210568622344959

Weekly Link: Toronto LG Fashion Week Spring 2012

Thursday, October 20th, 2011

photo Pink Tartan spring 2012 via SNP @ Toronto Standard

Well, as a stay-at-home (working) mom, I am living fashionably vicariously through others these days. While I recall happy memories burning the candle at both ends during fashion week in Toronto (the parties, the shows, the socializing!!), I’m busier doing other things – BUT do however take a moment here and there to catch up on some of what I’m missing.

My Favorite Places to Get the Lowdown on Toronto’s LG Fashion Week Spring 2012 Collections:

Nathalie Atkinson @ The National Post

Nathalie has this way of writing about fashion shows that gives the reader a detailed, visual glimpse into the scene. She not only presents an anecdotal account of her experience; she also describes color, cuts and textures, making her reviews my fave. Definitely one of the better writers (if not the best) on the fashion scene.

Sarah Nicole Prickett @ The Toronto Standard

With a reputation of being slightly harsh at times or just telling it like it is (so unTorontonian!), SNP documents the good, the bad and the “undeserving” as the Toronto Standard’s Style Critic this fashion season. She’s street schooled in current global fashion so I always welcome the chance to learn a thing or two…

Various Writers @ Toronto Life Daily Style

I’m a Toronto Life Magazine fan (mostly) so love that the blog is so diverse and easy to browse. But to tell you the truth, I don’t really read the blog all that much – just look at all the photos!

Paul Aguirre @ Blog TO

Almost gave this blog an Honorable Mention until I actually scrolled through the coverage. A little bit of fashion shows, some trendspotting, profiles…Not a lot by very impressive this season anyways (who is this Paul?!) Written with unbiased, open eyes…And great photos too. Oh, and there’s even a profile on Daniel Wilson – ex TSFer who is now the Social Media Coordinator for LGFW!


Amy Lu and Kevin Gonsalves @ Peroni Moda Files
So easy to read and look at!

Toronto’s 2011 ‘Fashion Heroes’

Monday, October 17th, 2011

So fitting to be unveiled around Toronto’s official Fashion Week – NOW Magazine’s (Andrew Sardone’s) annual Toronto Fashion Heroes list – in this week’s Fall Fashion Issue, complete with glossy pull-out of NOW Magazine:

“Here’s who’s changing style in the city and beyond.”

18 Waits

“It is a lifestyle which adheres just as much to Parisian cafés as it does to old English pubs, 1920s New York speakeasies, wood cabins by the lake, old upright pianos, poetry, literature, and 1970s rock and roll music.”


B Insider

HBC’s B-Insider.com blog by Christopher Sherman with editorial director Kate Corbett and executive editor Colleen Henman.

George Antonopoulos & Danier

“Calling Danier’s collaboration with George Antonopoulos a pleasant surprise is a serious understatement. Slap-across-the-face revelation is a more apt description for Object, the collection of coats, dresses and separates the seasoned stylist conceptualized for the leather retailer.”

Mercy

“Noted for their innovative use of fabrics and sentimental silhouettes, the design studio MERCY was founded in 1994. Jennifer Halchuk and Richard Lyle enjoy a symbiotic design partnership, always inspired by colour and textiles. ”

The Genteel

Fashion blog by Mona Chammas.

photo via http://www.blogto.com

Pretty Beauty & Books
“One of our favourite recent shop discoveries is Mirvish Village’s Pretty Beauty & Books (587 Markham), and not just because the boutique makeup space has a playful, whimsical look that’s a clever counterpoint to the industrial antique retail aesthetic so popular around town. Andrea Victory’s store is trailblazing a natural beauty movement by proving that you don’t need to go granola when you go green with your cosmetic choices.”

Toronto’s Rogue Fashion Week & The ShOws

Friday, October 14th, 2011

One of my favorite sites to follow LG Fashion Week in Toronto is Peroni Moda Files by top stylist Amy Lu and photographer Kevin Gonsalves. And now, fortunately for me they’re out and about at The shOws – Toronto’s rogue “off-site” line-up of fashion shows and events produced by the clearly gutsy Paola Fullerton (she is after all, practically going up agains FDCC prez Robin Kay…)

Amazingly talented Canadian fashion designers Calla Haynes, Jean-Pierre Braganza, Todd Lynn and Thomas Tait are all part of this two-day shOws event, hosted by model Coco Rocha and held at the Ritz Carleton. More about PF here >>

Anyhow, back to Peroni Moda Files: Love this pic of Tommy Ton and Anita Clarke (and the pants!) at the Ritz.

Image by Amy Lu

Grassroots Fashion Editorials: Fiasco Mag

Friday, October 7th, 2011

Photographer Greg Swales | Hair/Make-up Sheri Stroh | Stylist Amy Lu | Model Tara Gill

There is so much amazing talent and super awesome publications out there I can’t even begin to keep up! I was just introduced to this online and print glossy Fiasco Magazine via stylist Amy Lu at Peronimodafiles.com. The following is a shoot she styled featuring Canadian model Tara Gill in woolly scarves and cowls, knit sweaters and chunky knits like this Lucian Matis sweater dress.

There is so so much beautiful photography and professional talent in every issue of this magazine. If you have time…

Cashmere Couture: The Best Looking Toilet Paper Ever!

Tuesday, October 4th, 2011

Every year the folks behind Cashmere bathroom tissue put together an elaborate event and invite the top Canadian fashion designers to design luminous gowns and avant garde creations out of….you guessed it, bathroom tissue!

The 2011 showcase – the 8th annual – was curated by Canadian fashion designer Farley Chatto who assembled an amazing line-up of creators to transform the Cashmere BT (bathroom tissue) Couture into bridal and evening wear, hats and even jewellery in support of the Canadian Breast Cancer Foundation.

Have you ever seen bathroom tissue look so good?! See all the looks here and vote on your favorite to support the cause >

A lot of delicate pleats and fringe make up Simon Bélanger‘s prima ballerina frock. He studied visual arts, makeup and photography in Montreal before achieving his masters at Milan’s Domus Academy.  Winner of the 1996 Montreal White Cashmere Student Design Competition, Simon is a former Denis Gagnon protégé who collaborates on a decidedly edgy, always glamorous women’s wear collection with fellow White Cashmere-ite, José-Manuel St-Jacques. Earrings by Toronto jewellery designer Rita Tesolin.

Jason Matlo‘s sexy handstitched, strapless floor length gown. Recently acclaimed in FLARE Magazine, emerging Vancouver bridal designer Jason Matlo draws on a multitude of diverse stylistic and cultural influences and is continually inspired by the golden fashion decade of the 1930s.


I can’t even begin to imagine how on earth Montreal-based Academy of Arts and Design alum, Luko Marion made this custom dress out of tissue paper – or how long it took! In his custom fashion work for L’autre Couture, Marion is equally adept at working in leather, denim, metallics, knits and even exotic blossoms.

It’s sophisticated allure for Wesley Badanjak’s elegant floor length gown. This Toronto designer honed his tailoring skills at Ryerson where he earned an Honours design degree, then at tevro + chase and then under David Dixon before launching his own LOVAS label in 2008.

Femininity, modern tailoring and precious details are cornerstones of the BROSE aesthetic. Toronto’s Marika Brose beautifully crafted designs fuse high fashion with a light sensibility using feathers, sequins and crystals as the foundation of the collection. A graduate of ESMOD Paris and the Fashion Institute of Technology in New York, Marika has collaborated in both design and business with some of the industry’s leaders including Chloe in Paris, aleXsandro Palombo in Milan and Pink Tartan in Toronto.

It took hundreds of strips for to weave this June Cleaver-like shirtdress. But with stints in costuming at the National Ballet, COC and at Stratford – all that preceded the launch of this Torontonian’s own collection, designer Philip Sparks is used to creating perfect couture. Headpiece by self-taught designer Mikki Rizvi.

Jenn @ Fashion Camp: Week 1

Sunday, July 10th, 2011

WEEK 1: Jenn McNaughton leaves her small town for Toronto to attend the Make Den’s ‘Fashion Portfolio Camp

by Jenn McNaughton

WARNING: Big City Dreams Now Closer Than They Appear

Fashion has always been an extreme passion of mine since I was six years old. Drawing my own ridiculous, tacky designs and making my own – unique to say the least – fashion magazines were hobbies of mine at the time while other children would ride bikes, make mud baths and kill bugs. Today, fashion is one of the largest aspects of my life and my childhood habits have developed into a more realistic and sophisticated dream of mine; to be a fashion magazine editor.

Coming from Cobourg, ON (small town located about an hour from Toronto), where personal style and diversity lacks, I always knew I had to live in the city. It doesn’t matter if you’re from a small town or the big city; it’s the love of the dream that motivates people and pushes them to success. There are opportunities everywhere you look, and the streets are your main source of fashion inspiration. My daily doses of inspiration when at home are from fellow fashion bloggers such as: ihopeyourecomingwithme.tumblr.com,www.girlsofto.com, fifthsparrow.blogspot.com, www.fashionotes.com, and cupcakesandcashmere.com.

On Route to T.O

I travelled to Toronto on Sunday, July 3rd to reside in the city for two weeks while attending a Fashion Portfolio Camp at The Make Den. Irene Stickney, Fashion Designer and owner of The Make Den, runs this camp for students who are university or college bound and looking to build on their fashion portfolio for applications. Design and journalism have always been aspects of the fashion industry I’ve practiced ritually, but sewing was never a skill I had tried before. I was interested in this camp so that I would be able to learn how to sew, but also to develop a strong, creative garment for my application.

Step 1: Fashion Fundamentals

Earlier this week, we selected a dress my own design to create, and went shopping on Queen St. for some fabric. We chose a lovely lavender palette to work with, in both materials; chiffon and satin. Also this week, I learned the fundamentals of pattern drafting, basic sewing, and drawing fashion figures. I now have more appreciation for fashion designers, and am now thinking about designing my own line in the future. I have now successfully and ambitiously completed my first week at the Portfolio Camp, and as Irene says, “Jenn you’re already starting to look like a tailor!”

Stay tuned next week, to see the finished product and all of our hard work at The Make Den!

Jenn,
www.trendforecast.tumblr.com