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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

Spring 2010

Fall 2009

Spring 2009

Fall 2008

Fall 2007

Spring 2007

Very Typical T.O. Look

February 7th, 2010 | posted by Rachel S | Posted in Street Photos

Bomber with a fur-lined hood, skinny jeans, high boots. But she looks great with these red Doc Martens…I’d be wearing a hat and gloves!
www.whatsyourpersona.com | www.whatsyourpersona.com
redboots
www.whatsyourpersona.com | www.whatsyourpersona.com

Dead Bras Unite

February 7th, 2010 | posted by Rachel S | Posted in Shopping & Boutiques

This is a great way to celebrate Valentine’s Day – with a fabulous, new, properly fitted bra!

Fourth Annual Dead Bra Day Sale
WHEN: Saturday, February 13th, 2010 10 am – 7 pm.
WHERE: 560 Bloor Street West & 2501 Yonge Street, Toronto, Canada

Secrets From Your Sister wants your dead bra — to donate to charity of course! Women will receive a fitting and a 25% discount on a new bra, just by bringing in their old bras. Dead bras will be donated to Sistering, a women’s agency serving homeless, marginalized and low-income women in Toronto.

Secrets From Your Sister carries brands such as Empreinte, Prima Donna, Marie Jo, Betsey Johnson, Cosabella, Bristol 6, Commando, Shock Absorber, Freya, Hot Milk and many more.

Canadian Fashion Designer Haiti Benefit

February 7th, 2010 | posted by Rachel S | Posted in Upcoming Events

I Loilovehaitive Haiti/Haute Couture for Haiti Benefit

Thursday Feb. 11, 2010 @ 8 p.m.

Roosevelt Room, 12 Drummond Place, Toronto

The evening highlight is a fashion show featuring David Dixon, Lucian Matis, Jessica Biffi and Brandon R, Dwyer and more…  ET Canada and Cosmo TV are covering the star-filled evening of generosity, love and creativity.  Tickets are $45 in advance and $60 at the door, with ALL FUNDS RAISED DONATED TO PLAN CANADA.

Futuricity Cuts and Color for Spring 2010

February 7th, 2010 | posted by Rachel S | Posted in Trends

Subtle Sci-Fi Inspired Cuts and Colors
SASSOON Launches ‘FUTURICITY’ – The Spring/Summer 2010 Collection
sassoon2sassoon3sassoon4
sassoon 1

Created by the Sassoon International Creative Team, Futuricity draws inspiration from worlds as diverse as architecture, technology and sixties Op Art to showcase a dazzling vision for the future. Subtle sci-fi inspired cuts and colours, infused with pure Sassoon technique, deliver hair that is both visionary and versatile.

Hair Cut & Colour: Sassoon International Creative Director | Mark Hayes & the Sassoon International Creative Team
Photographer: Lachlan Bailey @ Streeters


Sassoon Salon and Academy is located at 37 Avenue Road | T: 416.920.1333
For more information about the Sassoon Academy please visit: www.sassoon.com


While on the topic of hair, I received an E-mail from http://hairstylesdesign.com and had a blast checking out the Virtual Hairstyle Makeover! Hilarious. Anyhow, this site is great for everything hairstyles with articles, trendy cut ideas and thousands of photos… Think I should go blonde!
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Weekly Link: on the T.O. Radar

February 3rd, 2010 | posted by Rachel S | Posted in Weekly Link


tavi2
Photo: Style Rookie/13-year-old Tavi – tavi-thenewgirlintown.blogspot.com

1. Tommy Ton (JakandJil.com) Shoots for Paris Vogue!

Toronto blogger turned international street photographer star Tommy Ton photographed 13-year-old blogstar Tavi for the Une fille un style pages. Reported by Laura Minquini on her blog…

http://thecanadianschooloffashion.blogspot.com/2010/01/tommy-tons-first-paris-vogue.html
and
http://jakandjil.com/blog/?p=3671

2. ‘Why I Hate Fashion’/'Why I Don’t Hate Fashion’ by Eye Weekly Style Writer Sarah Nicole Prickett

I actually read Eye Weekly nowadays when I receive a Tweet or FB link from its newest City Style columnist Sarah Nicole Prickett – who has pretty much revamped (or created) the section. The comments at the end of this article are somewhat vicious – but call me privileged, a de-valuer, or vain – ‘I Don’t Hate Fashion’ either…. Curious to hear what you think.

http://www.eyeweekly.com/style/citystyle/article/81988

(and while we’re at it, Tavi also rebuts…)

3. Toronto Life Style Blog: 34 Toronto Stores that Didn’t Make It Through 2009

This is quite the list – and includes longtime faves like Finishing Touches, Studio Labiri and 175-year-old Dack’s Shoes.

http://www.torontolife.com/daily/style/shop-talk/2010/01/04/thirty-four-toronto-stores-that-didnt-make-it-through-2009/#more-16088