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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

Spring 2010

Fall 2009

Spring 2009

Fall 2008

Fall 2007

Spring 2007

Prom: Be Fabulously Unique!

April 6th, 2010 | posted by Rachel S | Posted in Shopping & Boutiques

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If you read this blog (and care about finding a prom dress), you’ve learned that in Toronto you can go to the Make Den and make your own prom dress, scour vintage shops for stylish options, or even pick up a cheap (inexpensive) dress at the mall.

Picture 5Our newest sponsor, Peach Berserk – a custom print & silkscreen studio/unique dress boutique/DIY dream – has one of the most unique options in the city!

Silk dresses, custom dresses, retro, chiffon and print, print, prints! Using the online Dress Designer, you can customize everything. Pick your bodice style, the skirt, crinoline or flounce…choose colors, prints and fabric.

If you can’t find your inner fashion designer, Peach Berserk has hundreds of already made, fabulously unique dresses available online or in-store.

Peach Berserk
507 Queen Street West, Toronto
Mon to Sat 10 to 7 or Sunday 12 to 5

Acid Washed Cutoffs

April 5th, 2010 | posted by Rachel S | Posted in Street Photos

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Sometimes you go to a party and everyone actually made an effort to be fashionable and/or stylish…these gorgeous gals make style simple (shorts, tanks, high heels) – yet managed to stand out effortlessly in a crowd.

Weekly Link: Just Sayin’ NO to ‘Fashion Week’

April 5th, 2010 | posted by Rachel S | Posted in Toronto Fashion Week , Weekly Link


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photo: Pink Cobra (exclusive womens line of Carte Blanche & the other half of Cult de Laissez Faire – the new mens line at Carte Blanche)

Much Love and Kudos to the FDCC – Toronto’s Fashion Week Organizers, however,

The big news this fashion season in Toronto is that:

1. a handful of talented, functional Canadian fashion designers chose to show their fall collections off-site and before the scheduled Toronto’s LG Fashion Week (Philip Sparks, Greta Constantine, Evan Biddell, Nada, etc…).

2. Robin Kay and her slew of feisty volunteers at the FDCC, the small group that organizes LG Fashion Week, had many location issues, but eventually secured a new fashion week landing spot at the Allstream Centre – which naturally is criticized.

3. LG Fashion Week has become a fashion circus (which I think we sometimes like). It is not only held after the fashion buying season, but is increasingly becoming a platform for general public fashion junkies – which makes local media feeling unhappily squished and claustrophobic.

On this rainy Monday – a little pessimism:

1. Why We Didn’t Go To Toronto Fashion Week, Courduroy Magazine
http://www.corduroymag.com/fashion/why-we-didnt-go-to-toronto-fashion-week

2. Fold The Tents, Eye Magazine
http://www.eyeweekly.com/blog/post/86967

3. Toronto’s Fashion Week Needs to Work It, Amy Verner, Huffington Post
http://www.huffingtonpost.com/amy-verner/torontos-fashion-week-nee_b_522486.html

Beer Break @ Dixon

April 2nd, 2010 | posted by Rachel S | Posted in Toronto Fashion Week

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i was thinking, if they were handing out Canadian beer to everyone in the audience, that would actually be hilarious – and the international media would say, ‘canadians drink beer at fashion shows’ (but only if it was cdn brew)…

however, Peroni (italian beer) is the official sponsor, so everyone – and I mean all like 1700 people, got a beer mid-David Dixon at fashion week yesterday. so i guess, yes Canadians drink beer at fashion shows. kinda fun.

On the Streets: Gaudy Goggles

March 31st, 2010 | posted by Rachel S | Posted in Street Photos , Trends

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Ok, ‘gaudy’ is pushing it a little – but eyeglasses are now much more conspicuous than ever! In the 70s they were just huge, the 80s made new wave eye fashion acceptable and then for the next 15 years, we used wire and frameless frames to make our eyeglasses disappear on our faces.

The cool kids have been bringing back the trend for almost 2 years, but now big, colorful, plastic glasses are even more popular – but of course hundreds more expensive!

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