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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

Spring 2010

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Spring 2007

Canada’s Competing New Labels: 5 Finalists

April 15th, 2010 | posted by Rachel S | Posted in Features Profiles , T.O Designers

On April 24, 2010, three or four of Canada’s hard-working fashion labels will compete for the title of the best new designer at the Elle Canada/TFI New Labels Gala, an annual event.

For 2010, the top five contenders are:

parisli

Paris Li

TFI resident designer. Collection of tunics, dresses and separates inspired by the Asian philosophy of elegance and beauty.
www.parisli.net

houseofgrooves

Jennifer Waters of House of Groves

House of Groves creates garments with grace and integrity, meant to become instant classics in a modern woman’s wardrobe – using eco-friendly fabrics, menswear tailoring and detailed construction.
www.houseofgrovesdesign.com
Follow Jennifer’s competition journey: http://jennifersletters.blogspot.com/

Justine Diener & Justine Poon of Diepo

Vintage lingerie inspired looks – Ryerson School of Fashion grads recently showed at Alternative Fashion Week.

birdsna

Hayley Gibson of Birds of North America

Ryerson grad, established designer of a few years sold in several stores across Canada.
www.birdsofnorthamerica.ca
anastasia1anastasia2anastasia3

Anastasia Lomonova

Montreal based, Ryerson grad who’s been designing and selling her brand for a few years already.

On April 24, 2010, the TFI New Labels® competition finale takes place where one lucky designer will win $10,000 cash from Mattel Canada and a $25,000 editorial package from ELLE Canada. Tickets for the benefit are on sale now at www.elleevent.com.

Team Spirit DIY

April 13th, 2010 | posted by Rachel S | Posted in Street Photos

flags

I ran into these two university students, dressed in their DIY flags, proudly wrapped and worn to cheer on their sports team at school…cute!

New Urban Formal?

April 8th, 2010 | posted by Rachel S | Posted in Street Photos

corey

Lately, it seems that every time I run into a well-dressed dude, he’s a stylist (this is Corey, stylist).

This is the second cotton, grey tailored blazer I’ve seen this month on a very style conscious guy – and the patent tuxedo shoes give the entire outfit a chic formality!

Elle Canada Gala & New Label Competition: Open to Public

April 8th, 2010 | posted by Rachel S | Posted in Upcoming Events

TFI-NewLabels-2010

Saturday, April 24, 2010
at the beautiful Carlu, Yonge St. & College St.

See details online www.elleevent.com

Day Elle Shopping Event $35
TFI Cocktail Gala $55

50 Fashion Shows, Live Bands, Photo Exhibits & Art Installations – 5 Days of [FAT]

April 8th, 2010 | posted by Rachel S | Posted in Upcoming Events , [FAT] Alt Fashion

fat10

www.alternativefashionweek.com

|FAT| Celebrates 5 Years!
APRIL 21 – 25 / 2010

|FAT| Toronto Alternative Arts & Fashion Week celebrates it’s fifth year anniversary, staging a dynamic 5 day event at it’s new home within Studio City’s Film Studio Complex in Liberty Village.

|FAT| 2010 presents over 50 runway shows, live bands, photography exhibits, video screenings, art installations and multi-media parties celebrating national and international leaders in design, music arts and culture.

The fifth year anniversary edition of FAT titled “Made with Love” approaches fashion, art and music from the intelligence of the heart, surveying a different emotion each night.

april 21 |LONGING| is a wishful, contemplative and hopeful reflection on fashion through design, art, performance and music. Artists reference history and culture or look to the future in their quest for an ideal place, person, state and time.

april 22 |LUST| tackles issues around sexuality, desire, the body, identity and gender play, exploring the playful, luring and daring side of sexuality, clothing and seduction.

april 23 |RAGE| investigates a raw, youthful energy that is fighting, fiery and engaged. Designers and artists expose the exploding, conflicted and powerful tendencies of imbalance and frustration.

april 24 |JOY| surveys fashion and clothing from a colourful, energetic and fun point of view, showcasing fashion designers, performers, artists and musicians whose work is whimsical, playful and outrageous.

april 25 |MARKET| explores the emotion of fulfillment through a unique shopping experience. From 11:00AM – 1:00PM the industry is invited for an exclusive viewing opportunity of |FAT|’s best collections over mimosas and croissants. From 1-5pm FAT welcomes the pubic to purchase clothing hot off the runway.

TICKETS:
$25 DAY PASS
$70 WEEK PASS
@
The Rage: 2 Kensington Ave. Kensington Market
Jazma Hair Inc: 8 St. Joseph St (Young & Wellesley)
MOOG Audio: 442 Queen St West
Angel Gallery: 12 Ossington Ave (Queen and Ossington).
Everyone Is An Artist: 289 Queen Street East

$30/DAY @ THE DOOR

FOR MORE INFO VISIT: WWW.GETFAT.CA
STUDIO CITY – LIBERTY VILLAGE – ONE PARDEE AVE.
6PM – 1AM DAILY