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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

Spring 2010

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Spring 2009

Fall 2008

Fall 2007

Spring 2007

Men in Movember Moustaches: A Style Guide

November 6th, 2010 | posted by Rachel S | Posted in Everything MEN , Street Photos , Style Guide

Wait until mid-November when you start to see moustaches everywhere! It’s sort of hilarious and surreal at the same time to see so many men donning ‘staches, but all for a good cause.

November is officially the month where men around the world grow moustaches in a giant awareness/fundraising campaign for prostate cancer – suitably named Movember. For more information and to help the cause, go to the Movember Canada site >

Moustaches in the Blogosphere:


Pimpumpam Italian blogger Francesco Vezzola


Nick Wooster, men’s fashion director, Bergdorf’s & Neiman Marcus (source: tommy ton for gq)


Angelo Flaccavento, freelance Italian fashion journalist (source: tommy ton for gq)


source Street Etiquette

A Moustache Style Guide

source: Toro Style Book

Stil in Toronto (blog)

November 6th, 2010 | posted by Rachel S | Posted in Street Photos

I am attempting to update the links page and just now realized that Stil in Berlin – a beautiful street style blog – also publishes the Toronto peeps that street photographer Dario Natale’s captures – and still somehow manages to make them look like they’re somewhere in Europe…


source Stil in Berlin

Cinderella Rocks the Ball: Party Frocks I

November 2nd, 2010 | posted by Christina Butty | Posted in Street Photos

Guests had a ball this weekend at Operanation VII themed Cinderella: Rock the Ball – the Canadian Opera Company’s (COC) premier arts fundraising event with special performances by COC ‘s up and coming opera stars.

The highlight of the evening was a performance by Broken Social Scene who accompanied Wallis and Ambur Braid from the COC Ensemble.

HELLO! Magazine’s Lindsay Wells picked up her 1950s vintage dress from the Cat’s Meow

Sabrina Hally in gorgeous white ruffles

Communications Human Rights Consultant Leon Mar looks dapper in a colorful ascot

Fashion designer Rapina in one of her own faux fur creations

Interior Designer Jennifer Ferreira looks fabulous in of this season’s biggest trends: feathers!

Cinderella Rocks the Ball: Party Frocks II

November 2nd, 2010 | posted by Christina Butty | Posted in Street Photos

Guests had a ball this weekend at Operanation VII themed Cinderella: Rock the Ball – the Canadian Opera Company’s (COC) premier arts fundraising event with special performances by COC ‘s up and coming opera stars.

The highlight of the evening was a performance by Broken Social Scene who accompanied Wallis and Ambur Braid from the COC Ensemble.

Litigation lawyer Emily Spearn juxtaposed her hair and dress color

Cinderella’s 3 Stepsisters: Portia Glamour, Heavenlee Heights Tynomi Banks

Endeavour Marketing’s Sarah Jarvis wore a vintage bridal

Carley Hay mixed ruffles with textured tights to rock the ball

Sequins, frills, prints and black & white on Mezzo-Soprano Rihab Chaieb

Kate Domina’s Folksy Kids

October 28th, 2010 | posted by Rachel S | Posted in Art

Came across these oil paintings by Toronto-based artist Kate Domina via Canvas Gallery (boasts original art by more than 120 Canadian artists). Apparently her paintings of various young’ins is an exploration of innocence and curiosity – I just love the folksy – fashion-y vibe. Kate also does portrait commissions, with prices starting at $250 – contact kate at katedomina@gmail.com for a quote.