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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!


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Black Cocktail Attire

February 10th, 2011 | posted by Christina Butty | Posted in Street Photos

When all else fails, just wear black to any party, themed or not, and still manage to fit in!

3×3 Mag: Call for Illustration Entries

February 10th, 2011 | posted by Rachel S | Posted in Call for Entries

3×3 Professional Show
Deadline: March 4, 2011

(Student entries – see website – by March 25)

The 3×3 ProShow, an initiative of 3×3 Magazine, is the only truly international competition for illustration.
Winners will be invited to participate in our next 3×3 Illustration Directory which is mailed out free to a highly targeted list of 6,000+ art directors and art buyers in the US.

Open to all art directors, editors, designers and illustrators in all countries for commissioned and unpublished work produced in 2010.

Queen of Hearts on Queen West This Saturday

February 9th, 2011 | posted by Rachel S | Posted in Upcoming Events

Heart in the Park at Trinity Bellwoods Park
Saturday, February 12, 2011

An interactive Valentine’s shopping event with several participating Queen West boutiques including:

Heel Boy, Doc’s Leathers & Motorcycle Gear, Dog’s Bollocks, Magpie Designs, Elle Hardware, Robber, Timmie, Doggie Outfitters Inc., Lady Mosquito, The Knit Cafe, Nearly Naked Lingerie, QSQ Giclee boutique, Woolfitt’s Art Enterprises Inc., Sunny Mummy Spa with childcare, Greatt Stuff, Preloved, Ten Thousand Villages, Murrays Sandwich Emporium, Sant Urbano Spa, Thieves, Champagne & Cupcakes, Niche Coffee & Tea Company Inc., Labl Stylelab,  Ziliotto, Simon Carter, Tealish, Cabaret, GreenShag Bespoke, Cloud Espresso Bar, Charlie Boutique, Organic Boutique, Adfactor Inc.

Here’s how it works

1. Get a passport from any of the participating stores (listed above).

2. Any boutique with the ‘Queen of Hearts’ poster in the window will welcome you with a fun refreshment + a stamp for your passport.

3. Once the passport is stamped with 9 of the participating stores, you become eligible for all of deals that are offered from all 30+ participating Queen of Hearts stores until the end of the month (and believe us, they are GOOD deals, half price, 2 for 1, and more).

4. Finally, come to Trinity Bellwoods Park and sign our giant ‘heart in the park’ – leave some lipstick kisses, declare your love, or ask someone to Marry You. It’s a giant public love note – and it’s free.

Addison Gill in Flare, March 2011

February 8th, 2011 | posted by Rachel S | Posted in Magazines & Media

For the second year in a row, Canadian model Addison Gill graces the March issue of Flare Magazine in a bright, colorful spread for Spring!

Photographer: Evaan Kheraj


60s Gold

February 6th, 2011 | posted by Christina Butty | Posted in Street Photos

If you’ve ever seen T.O. socialite Suzanne Rogers at an event, you know she usually manages to outshine everyone else – This here is her 60s cocktail soiree outfit (left), from the LCBO ’60s Cocktail party.