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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

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A Little Marchesa in Toronto via Twitter

April 5th, 2011 | posted by Rachel S | Posted in Features Profiles

It’s both a good and bad thing when you can 1. learn about all the goings on in the world by sitting at your computer and 2. learn about all the goings on in the world through your computer.

Nevertheless, sometimes when I have enough energy to log into the fabulous lives of the people I follow on Twitter (which I admit is about 2x/month), especially when there’s an event on in Toronto, there is so much information to read, thoughts, photos, names, descriptions….it’s almost like I’m there.

Case in point: Suzanne Rogers’ Fundraiser featuring the elegant, extravagance of Marchesa at the Carlu in Toronto

Applause…at show’s end | twitter.com/#!/Jeanne_Beker

#marchesa finale gown gave me goosebumps. Tonight’s event will raise +$1million for kids charities | twitter.com/#!/LisaTant

Ready to start the show intro’s…here it is…my @marchesafashion dream gown…for a night! | twitter.com/#!/DinaPugliese

The beautiful @keishachante wearing @MarchesaFashion serenading everyone as we come in this evening  | twitter.com/#!/AinsleyKerr

You get the point!

Sequined Bulls Eye Tee for Rethink Breast Cancer

April 5th, 2011 | posted by Rachel S | Posted in Shopping & Boutiques

Fashion Targets Breast Cancer Campaign

From April 15, 2011 and throughout May, Rethink Breast Cancer and the Joe Fresh® brand are introducing colorful new bullseye tees (no pink) and totes to raise funds for breast cancer research, education and support.

Tees are $12 and totes are $24. The limited-edition sequined bulls‐eye is $14 but only 1000 will be available at select Joe Fresh locations (including 540 Granville St, Vancouver; 396 St Clair Ave, Toronto; 10 Lower Jarvis St, Toronto; Heartland Town Centre, Mississauga).

The face of this year’s campaign is model and two-time cancer survivor, Patti Hansen, who poses with her two daughters Theodora and Alexandra Richards (the girls’ father is Keith Richards of the Rolling Stones). Hansen was honoured to be asked to be part of one of cancer’s most fashionable fundraising initiatives and donated her time to be part of the campaign.

Wear your Fashion Targets Breast Cancer tee on Fashion Targets Friday – Friday May 27, 2011. Join hundreds of Canadians across Canada who will wear their target tee on this day to remind women to “target” their breasts and help raise awareness for the cause.

Cocktail Looks @ ROM Prom: Into the Wild

April 5th, 2011 | posted by Christina Butty | Posted in Street Photos

The Royal Ontario Museum’s (ROM) Young Patron’s Council fundraiser, ROM Prom invited attendees to dress up while taking cues from the ‘rowdy canopy of rainforest trees, a deep ocean brimming with life or a dry desert habitat hissing with activity.’ Basically, they were calling for lots of feathers, fur and masks!

Although many ROM Prom guests dressed according to the ‘Into the Wild’ dress code, there were many that kept it simple by digging out their regular cocktail dresses and suits, but still attempted to be a little wild with feathery accessories.

Check out more safari and jungle inspired outfits from the event >> http://www.canpages.ca/blog/?p=2130

Victoria Sorkin: Luxurious Beadery fit for Royalty

April 4th, 2011 | posted by Rachel S | Posted in Shoes & Accessories , T.O Designers

Toronto jewellery designer Victoria Sorkin (our newest sponsor!) makes the most elaborate, handmade beaded jewellery using beads from around the world: glass beads, Japanese seed beads, crystal, gemstones and even even gold beads.

Although most of her creations are way too fancy for the everyday gal to wear to a party – gorgeous necklaces and chokers (custom available) are perfect for weddings and gala events! Go to the website to see the Wedding and Royal Collections >


New Collection Showing @ the Hazon Yeshaya Launch Party, April 6, 2011
Lonsdale Gallery, 410 Spadina Ave., Toronto

Along with other luxury retailers and designers, Victoria Sorkin will be showing her newest collection and donating 20% of sales to Hazon Yeahaya soup kitchens in Israel this April 6, 2011.



Jerusalem Charity Event , May 2, 2011

Victoria Sorkin will present a unique, one-of-a-kind charity boxes series – made of  Japanese beads, 24k gold beads, Swarovski, fresh water pearls, unique Jewish symbols and other semi-precious stones.
The boxes will be offered for auction during the Jerusalem Charity Event – one of the most prestigious fundraising events in the city. (please contact the designer for more info about this initiative)

Liza’s Fashion Week: Final Day @ #LGFW

April 3rd, 2011 | posted by Rachel S | Posted in Features Profiles

LG Fashion Week in Toronto

Day 5 | March 30, 2011:
MICALLA | Duy | KRANE Design | LOVAS | Comrags | ATTITUDE Jay Manuel | David Dixon

The spotlight is on new designers on the final day of Fashion Week, and the crowd is young, fresh and hip. Klaxton Howl presents simple denim accessorized with a World War 2 vibe. Amanda Lew Kee shows promise with sexy secretary skirts and soft velvets as she struggles to balance playfulness with restraint. The Line knitwear collection has some lovely surprises, though at times the designs seem haunted by the ghost of Grandma’s afghan blanket in a pine-paneled family room. Best are sensual floor-length curve kissing crochet dresses, and anyone who has had a masked bandit break into their kitchen or garbage will find guilty delight in Line’s raccoon fur stoles and vests. It’s been an exciting and inspiring week packed with innovation and glamour. Invest to impress next fall with at least one of these hot new trends.
1./ Jewelled stockings by Lucian Matis
2./ Fabulous fringe – David Dixon and Joe Fresh re-interpret flapper chic with layers of metal and black jet
3./ Wind chimes! Crystal sings with Rita Tesolin’s dangly crystal ring, and Chloe Comme Parris’ cape swings with prisms.
4./ Summer kisses of colour. Denis Gagnon and Greta Constantine give black a kick with bubblegum pink, fushia, amethyst and garnet.
5./ Luxurious silk velvet to banish the winter blahs.