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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

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I’ll Be Your Mirror: Bill Cunningham

June 12th, 2011 | posted by Liza Zawadzka | Posted in Features Profiles

In a year filled with inspired social and fashion events, the Bill Cunningham movie is a highlight. I admit that when I reviewed it, I was a bit high from the dinner I had at Cava – the avocado brushetta with caviar was so good I had to stop myself from moaning and rolling around on the floor. (Thank-you Chef Penfold!). Still, there is something magical about cinematically stalking a person dedicated to their art to the exclusion of all else.

A Harvard dropout, Cunningham began photographing street style for the New York Times in 1978. Recognized world wide as the alpha eye for trend spotting, he is referred to by one Parisian runway henchman as “the most important person on the planet”. Paradoxically, he shuns all luxury and glamour, living a monastic life in a Spartan apartment and appropriating the uniform of Parisian street sweepers and garbage men for his own. The authenticity of his humility is jaw-dropping.

In one scene, Catherine Deneuve emerges from her limo, while the paparazzi clamor in a lightning storm of flashes. Cunningham walks away, because she wasn’t wearing anything interesting. And that’s the point. That’s the point of fashion, of trends, Toronto Street Fashion – celebrating all that is fun, fabulous, and courageous. To paraphrase Cunningham, fashion is the armour we wear that allows us to survive what is bleak, boring and oppressive in the world. People in this city who are mavericks of style, Rolyn Chambers, Louie Manzo, and Sarah Magwood for example, not only have the creativity to create amazing outfits, they have the courage to wear them.

I admit there are times when I am wearied by the army of Lululemon pants, the panty-skimming skirts worn with nude stockings and heels, and still (STILL???) saggy-assed jeans and baseball caps. Summer is here Toronto – let’s take a pledge to make our outfits worthy of a roll of Kodachrome. You’ll know you’re trying when you hear a thrilled voice say – I’m from Toronto Street Fashion – mind if I take your picture? No-one can be Bill Cunningham, but anyone can live with their eyes open.

Tribal Boho

June 10th, 2011 | posted by Christina Butty | Posted in Street Photos

SASSOON ACADEMY CLASSIC & CREATIVE CUTS FOR ONLY $25

June 10th, 2011 | posted by Rachel S | Posted in News

Sassoon Academy offers discounted cuts from licensed stylists that are upgrading their techniques at the Sassoon school.

Weekdays from 9:30 a.m. to 1:30 p.m.

Sassoon Academy – located within Sassoon Salon
37 Avenue Road
Toronto, Ont.
416 920 1333

*Please note: These cuts take approximately three hours to complete as it is a course setting.

For more details or to book an appointment call the salon at 416-920-1333 and request an Academy cut.

Love Local: Shop This Weekend

June 2nd, 2011 | posted by Rachel S | Posted in Upcoming Events

A {Show and Sell} featuring the best of Toronto’s independent craft, culture, and creativity:

http://ebw.evergreen.ca/visit/

http://www.lovelocal.ca/

Everybody in Jean Jackets

May 31st, 2011 | posted by Christina Butty | Posted in Street Photos