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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

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Spring 2007

Two Tone

July 8th, 2011 | posted by Rachel S | Posted in Street Photos

How great does this look – matching shoes and a bag – even on a guy!

http://www.whatsyourpersona.com

http://www.whatsyourpersona.com

Fashion Illustration: Fashion Zoo

July 8th, 2011 | posted by Rachel S | Posted in Art

You may have seen Toronto-based illustrator and Sheridan grad Melinda Josie’s kitty illustration’s in the current Little Burgundy campaign (shown). She works as a freelancer illustrating children’s books, doing editorial work, creating textile designs, and making fine art for gallery shows and commissions – but I think she’s on to something with these fashionable cats!

Another Toronto resident who also studied at Sheridan (Interpretive Illustration) is illustrator Chloe Cushman – her well-dressed subjects happen to be giraffes and lions – love it!


Amsterdam Open Roof Festival – Outdoor Movies and Beer!

July 7th, 2011 | posted by Rachel S | Posted in Features Profiles , Upcoming Events

Indie-music and indie films! Open Roof Festival is a Toronto summer movie series located outdoors at the Amsterdam Brewery. Accessible by car, transit and bicycle, the venue opens at 7:30 PM each evening, with a local band coming on shortly thereafter, and films commencing at sundown.

AMSTERDAM BREWERY
21 BATHURST ST, TORONTO

Summer Print Mash Up

June 30th, 2011 | posted by Rachel S | Posted in Street Photos

http://www.whatsyourpersona.com

There’s something so refreshing about this look …
http://www.whatsyourpersona.com

PACTfashion Clothing Swap and Fundraiser

June 30th, 2011 | posted by Rachel S | Posted in Upcoming Events

Centre for Social Innovation, Annex Location
720 Bathurst St. (south of Bloor)
Thursday June 30th, 5-8pm
$5~ (free with a donation of leather pants/skirt)

Here’s how it works: Bring your gently loved clothing . There is a $5~ admission fee that will go to help fund PACTfashion – OR you can bring your used leather pants/skirt instead of admission. Then swap away, dear fashionistas! The more, the merrier!

Bring your out of date leather and swap it for something better! PACTfashion wants those old clothes! Help the PACTfashionistas start their very own clothing line – funds raised (and leather donated) from PACTfashion SWAP will be used to create a fun, wearable clothing line from the kids at PACTfashion!

PACT is a charity that is creating urban peace in Toronto through experiential learning. PACTFashion is a real world sewing and design school for at risk youth and youth in conflict with the law across the GTA.

PACTFashion is sponsored by Fabricland and brought to life in partnership with THE MAKE DEN, A VINTAGE INSPIRED SEWING STUDIO at 1207 BLOOR ST. W.