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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

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Canadian Designers Shine at “Africa Comes Alive” Fundraiser

November 26th, 2011 | posted by Christina Butty | Posted in Shoes & Accessories , T.O Designers

I was one entertained recently at MARO Supper Club for the Africa Comes Alive fundraiser, where Canadian jewellery designers teamed up with Cascata Blu swimwear to raise awareness and funds for the A Hi Kulene Area Development Program (ADP) and World Vision Canada.


Photo Credit: Korby Banner

Jewellery designers  donated and created African-inspired pieces that were auctioned off at the event – includi C’est Joli, Colette Harmon, J. Rox, Jewellery by Karen, Monikque Jewellery, Melissa Clemente Designs, Rita Tesolin, Sylvia Brade, and Tracy Borlase. Each individual piece will be up for grabs during the live auction directly following the fashion show with all proceeds raised to be donated to the cause.

ABOUT CASCATA BLU
Cascata Blu is sexy beachwear designed by Torontonian, Cheryl Gushue. Gushue designed a junior line right out of college working with stretch fabrics creating sexy clubwear that was sold at a trendy Toronto retailer Urban Behavior. Her work has been featured on Fashion Television, in TChad Magazine and received national media exposure as a finalist in the esteemed TFI New Labels competition. With the investment of her new partner Joan Kelley, Cheryl is now full force ahead creating Cascata Blu.

African-Inspired Cocktail Wear

November 26th, 2011 | posted by Christina Butty | Posted in Street Photos

Photos from the Africa Comes Alive Fundraiser in Toronto

“TEN Collection” Limited Number of these Designer Dresses @ Ukamaku

November 17th, 2011 | posted by Rachel S | Posted in Shopping & Boutiques

Online fashion retailer Ukamaku recently celebrated its first anniversary – and to truly celebrate its mandated distribution of Canadian fashion,  Ukamaku unveiled the exclusive TEN Collection; nine Canadian designers who designed eleven unique pieces that are now available for sale exclusively at www.ukamaku.com.

The items include luxury jewellery, cocktail dresses, and other fashions all encompassing the Ukamaku branded colors. There are limited quantities of each item, and proceeds from the sales of the items will benefit Food For The Poor Canada (FFPC), a charitable organization which supplies sewing machines to communities in need.

Blue Sequin Coss-over Dress $200 by Breeyn McCarney (5 avail) | Isabel Top $199 by Angela Chen


TEN Canadian designers: Breeyn McCarney, Darlene Martin, DeMoyo, Emily Woudenberg, Gardé Del Avante , Inna, Jenny Greco, OR by Angela Chen, and ROXX jewellery.

Pink Tartan 1 Year T.O. Anniversary

November 17th, 2011 | posted by Rachel S | Posted in Street Photos

Some great photos from Spiro @ http://itsallstyletome.com/

Pink Tartan’s 1 Year Anniversary at the Toronto Flagship Store, 77 Yorkville Ave.

Versace for H&M in Toronto

November 14th, 2011 | posted by Liza Zawadzka | Posted in Shopping & Boutiques

by Jennifer McNaughton
Versace for H&M launched in New York with celebs, musicians and all the fame and glory you could imagine – but fortunately I was able to get up and personal with the fabulous new line and given a little sneak peak before the official launch of the collection!

Bright animal prints, leather and studs, and Miami Beach prints in iconic dresses (bold designs, and cut outs), skirts and accessories. For men, it’s all about the tailoring. This more affordable, yet still traditional Versace line captures Donatella’s best hits and modernizes them, generating this extraordinary line.

Versace for H&M will be available in larger H&M stores in Toronto including the Eaton Centre, Bloor Street and Yorkdale Mall.