News * New

hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!


TORONTO FASHION WEEK

Spring 2010

Fall 2009

Spring 2009

Fall 2008

Fall 2007

Spring 2007

Fall 2006 swimsuits for women

Curiosities @ The Drake General Store

July 25th, 2011 | posted by Rachel S | Posted in Shopping & Boutiques

Drake General Store

Idlewood Day Backpack | Adhesive Moustaches | Binocular Necklace | Same Sex Cake Toppers | Croissant Earrings | Friendship Bracelet Kit | Hashish Candle | Woodgrain Pillow

http://drakegeneralstore.myshopify.com/

Heatwave: Designer Swimwear @ The Bay

July 24th, 2011 | posted by Rachel S | Posted in Shopping & Boutiques

Heatwave. Photographed by Jaclyn Locke | Fashion Editor by Kate Corbett | Hair and Make-up by Natalie Blouin from Plutino Group using MAC Cosmetics | Model Bayan at Sutherland Models | All products available at The Bay.

http://b-insider.com

Swimwear: Carmen Marc Valvo. Jewelry: Expression.  Lipstick: MAC Girl About Town. Lip gloss: MAC Creamsheen Glass Loud & Lovely

Swimwear: Nanette Lapore. Necklace: Expression.  Lipstick: MAC Lipmix Lip Pigment, Orange. Lip gloss: MAC Creamsheen Glass Loud & Lovely. Nails: MAC Dark Angel

Swimwear: Hermanny. Jewelry: Expression. Lipstick: MAC Amplified lipstick, Violetta. Lip gloss: MAC Dazzleglass, Fantabulous.

Swimwear: Juicy Couture. Jewelry: Expression. Headscarf: Echo Design. Sunglasses: Versace. Lipstick: MAC Girl About Town. Lip gloss: MAC Creamsheen Glass Loud & Lovely.

Leopard bikini top: Guess

Do We Care? New Miss Teen Canada Crowned

July 22nd, 2011 | posted by Rachel S | Posted in Features Profiles

That was my first insensitive reaction – but my second thought was ‘wow, these girls are hardworking, passionate and hopefully not your average bratty teen! (jokes)’

Lauren Howe was crowned Miss Teen Canada-World 2011 last week – in typical pageant style: swimsuit competition, talent, community service, etc… With a 95% high school average, worldwide charitable involvement and strong athletic dedication, Howe is more than just a pretty smile. She now has a busy year ahead of her, but is prepared for her journey ahead and for balancing her role of Miss Teen Canada-World 2011 with her studies as a first-year student at McGill University.

Among other prizes, Howe will receive over $25,000 in cash and prizes, including a shoot in the popular teen publication Faze Magazine, an assortment of handbags from Jeanne Lottie trip to Kenya with Free The Children, $3000 Scholarship to the Toronto academy of acting, a cover shoot for Supermodel magazine, and $1000 shopping spree at Stylexchange.

Pageantry aside (I think I’m biased after watching Toddlers & Tiaras), I would want my teenager daughter to be so ambitious!

Wolfie Clothing & Common Sort in Parkdale

July 22nd, 2011 | posted by Rachel S | Posted in T.O Designers , Upcoming Events

2nd annual Parkdale Then & Now Festival
Saturday, July 23, 2011

There are a handful of great boutiques and artists in Toronto’s Parkdale neighbourhood (way out on Queen West past Dufferin) – but I’m featuring Common Sort, a funky little second-hand/vintage shop and Wolfie Clothing, a line of hand-drawn prints on tees and stuff by artist Nicole Brayshaw Bond because they both e-mailed me!

Photos of hand-picked, recycled fashions @ Common Sort, 1414 Queen Street West

I love these Wolfie prints by Wolfie Clothing: Boyfriend Material Tee and Larry David pillow

Both vendors and a ton more will be at the 2nd annual Parkdale Then & Now Festival this Saturday July 23, 2011 – a giant celebration of everything Parkdale!

What’s Going On:
-HUGE Sidewalk Sale (200 businesses)
-Classic Car Show
-Buskers
-Community Performance Stages
-Triller Avenue BBQ Zone
-Skateboard Installation @ Dowling Avenue
-Fuller Avenue Kid’s Zone
-O’Hara Street Party
-Elm Grove Summer Market
-1303 Parkdale Bazaar
-Dufferin Amphitheatre Performance Zone

Festival of India

July 22nd, 2011 | posted by Rachel S | Posted in Street Photos , Sunday in the City

Style Spin @ Drake this Friday: Cycle, Party, Pictures, Winners!

July 19th, 2011 | posted by Rachel S | Posted in Upcoming Events

Weekend Vibe @ Yonge/Dundas in T.O.

July 18th, 2011 | posted by Rachel S | Posted in Street Photos

Jenn @ Fashion Camp: Week 1

July 10th, 2011 | posted by Rachel S | Posted in Features Profiles , Resources & Education

WEEK 1: Jenn McNaughton leaves her small town for Toronto to attend the Make Den’s ‘Fashion Portfolio Camp

by Jenn McNaughton

WARNING: Big City Dreams Now Closer Than They Appear

Fashion has always been an extreme passion of mine since I was six years old. Drawing my own ridiculous, tacky designs and making my own – unique to say the least – fashion magazines were hobbies of mine at the time while other children would ride bikes, make mud baths and kill bugs. Today, fashion is one of the largest aspects of my life and my childhood habits have developed into a more realistic and sophisticated dream of mine; to be a fashion magazine editor.

Coming from Cobourg, ON (small town located about an hour from Toronto), where personal style and diversity lacks, I always knew I had to live in the city. It doesn’t matter if you’re from a small town or the big city; it’s the love of the dream that motivates people and pushes them to success. There are opportunities everywhere you look, and the streets are your main source of fashion inspiration. My daily doses of inspiration when at home are from fellow fashion bloggers such as: ihopeyourecomingwithme.tumblr.com,www.girlsofto.com, fifthsparrow.blogspot.com, www.fashionotes.com, and cupcakesandcashmere.com.

On Route to T.O

I travelled to Toronto on Sunday, July 3rd to reside in the city for two weeks while attending a Fashion Portfolio Camp at The Make Den. Irene Stickney, Fashion Designer and owner of The Make Den, runs this camp for students who are university or college bound and looking to build on their fashion portfolio for applications. Design and journalism have always been aspects of the fashion industry I’ve practiced ritually, but sewing was never a skill I had tried before. I was interested in this camp so that I would be able to learn how to sew, but also to develop a strong, creative garment for my application.

Step 1: Fashion Fundamentals

Earlier this week, we selected a dress my own design to create, and went shopping on Queen St. for some fabric. We chose a lovely lavender palette to work with, in both materials; chiffon and satin. Also this week, I learned the fundamentals of pattern drafting, basic sewing, and drawing fashion figures. I now have more appreciation for fashion designers, and am now thinking about designing my own line in the future. I have now successfully and ambitiously completed my first week at the Portfolio Camp, and as Irene says, “Jenn you’re already starting to look like a tailor!”

Stay tuned next week, to see the finished product and all of our hard work at The Make Den!

Jenn,
www.trendforecast.tumblr.com