Holt Renfrew backs unknown T.O. designer

There are fashion designers and then there are people who know the fashion business (occasionally you will find someone who excels in both disciples). Many of the 'designers' I meet in Toronto who are actually making money in the field know the business - and not necessarily fashion but business in general.
This is why it is not overly surprising to learn that leading luxury retailer Holt Renfrew has recently brought in the JUZD Bamboo label (which we first featured here) - a collection of graphic tees made with bamboo.
Designer Jing Liu of JUZD (pronounced “joost”) has no formal training in fashion or design; no work experience in the biz or no art background but has managed to find a niche product that Holt Renfrew is confident will sell.
According to Liu, his success was foreshadowed in feedback from boutiques and consumers, “The fabric’s potential revealed itself when it was shown to boutique sales staff members and stylists. These are the trendsetters – they live and dictate style in our culture. Their excitement at the fabric and graphics really kept the dream, and motivation, alive from the beginning.”
The JUZD collection is scheduled to appear in Holt Renfrew in Toronto, Montreal, Vancouver, and Edmonton as early as next week.
Labels: canadiandesigner, designer, eco-friendly

























