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LOCAL VOLUNTEER SQUINTS AT THE L’OREAL FASHION WEEK GLITZ
BY TARA TASSONE
L’Oreal
Fashion Week has me by the seat of my pants. After two
nights of volunteering with the Fashion Design Council of Canada
(FDCC), I find myself perfecting my runway strut on the way to brush
my teeth in the morning.
Being
a Fashion Week volunteer has given me the opportunity to meet some
cool people, do some networking, and have loads of fun!
In
September, FDCC Volunteer Coordinator Ashley Rowe began recruiting
a new energetic crew to help execute this major industry event at
Muzik, a chic new venue on the CNE grounds.
Having
no idea what to expect, I arrive for my first shift on opening night.
Teams of volunteers are assigned to work in different areas of the
event, such as helping backstage in the runway room and greeting
people in the media lounge. I was placed in the Fashion Environment,
a fabulous area where the guests are arriving and drinking cocktails
and schmoozing in between shows. Beautiful men and women perch on
leather couches surrounded by tables piled with magazines and the
Fashion Week program denoting this seasons’ theme, Canadian
Cool; working in the Fashion Environment involves a lot of tidying,
refilling magazines and helping maintain the impeccable setting.
Always
the avid voyeurist, I was able to indulge in people-watching at
its finest. Fashion Week attendees are attractive, stylish and unforgiving.
Everybody is checking out everybody, and staring is not considered
a faux pas. Mandatory uniform for those who are in the industry
or charading as fashion glitterati, includes professionally styled
hair, sky-high heels, and fabulously gorgeous outfits. Scoping people
on the subway does not have that same je ne sais quoi that checking
out the tanned and fabulous at Fashion Week does!
The
best part of being a volunteer is getting to see the runway shows.
I had the chance to see the spring 2007 collections from Montrealer
Marie St. Pierre, Toronto’s own David Dixon and French Connection—I
even scored a seat!
I
had so much fun, that I just might be back next spring when the
beautiful and talented return to Toronto to showcase their creations
for fall 2007!
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