Toronto Fashion

 

 
Home  


COLLECTIONS
| SONJA SNOOPS DIARY 1|2|3|4|5 | SOCIAL SCENE | AFTERPARTY SHOTS | BEHIND THE SCENES IN NEW YORK| [FAT] 1|2|3 | BACKSTAGE & MODELS



[FAT] Coverage:

Irene tackles [FAT]

Liza's Show Reviews
Day 1 | Day 2 | Day 3

Kate covers Art
Day 1 | Day 2

Photo Gallery
FANTASY
SEDUCTION
STREET

Sonja Snoops Fashion Week Diary

Day 1: Jason Meyers Show, Holt Renfrew Media Launch, Muzik

Day 2: Town Shoes Media Breakfast, FAT

Day 3: The Big Bubble, Grumpy Fashion Editors

Day 4: L'Oreal, [FAT] and Stylus Canada After-parties

Day 5: Best of...


 

 

L'Oreal Fashion Week Day 3: The Big Bubble, Grumpy Fashion Editors
by Sonja Andic

The Bubble Dress Sensation

I am sure most would agree that what one wears to fashion week is of utmost importance. With that in mind I forgot to tell you that on Day 2 at [FAT], I took a dress [practically off a model backstage] belonging to Toronto designer Irene Stickney, to make my big entrance for Day 3.

I chose Irene’s black and white bubble dress with huge gold chains worn like suspenders over the shoulders [chains big enough that I could pull down a tree] because: 1. I wanted to wear a Toronto designer 2. It is a freakin cool dress 3. I wanted to bring a bit of alternative fashion week to L’Oreal. If any of you remember that Brit sitcom Absolutely Fabulous you’ll understand when I say – I always wanted to be Bubble. This is totally a dress Bubble would have worn. TSF.com editor Rachel scored one of Irene’s puff dresses as well.

Arriving at Muzik, my gold chains jingle in anticipation at the media frenzy our dresses will cause. As soon as Rachel and I enter the building canada.com are filming us. Flash bulbs are popping. The press is murmuring. I love the immediate impression the bubble dress is making on people. The bubble dress makes an impression because it is what fashion week stands for: making an effort, embracing new and exciting design, and delighting the audience!

Grumpy Fashion Week at Muzik

Am I the only one who’s noticed that people are grumpy this week?! Not bitchy, but grumpy; case in point, the media tent. As always, the tent is full of fashion press in repose between shows. After having a chat here and there, the word on the media catwalk is this season is just killing everyone with deadlines, extra long days and lack of sleep. The energy level is a little bit up from the two previous evenings, yet I sense that there is still way too much fashion fatigue in the air. Yup, the fashion press is a wee bit grumpy. Sure everyone has a cold, I have one too. Sure it is a long fashion week. And it’s true the typical fashion writer has little or no life during said week. But hey, don’t forget how fun it can be! It’s only one week everybody!

The media aren’t the only ones affected by the stress of the week. At the media tent buffet table one of the buffet attendants is complaining very loudly that, “People get crazy when there’s free food”. Ok I would like to point out to staff and volunteers at fashion week that most of the media have been up since 7 a.m. and have probably not eaten all day and most likely will not go to bed until 2 a.m., and then they do it all over again the next day. Thank you very much.


photos by Matthew Lyn

Front Row Centre

Grabbing a front row seat I am on deck tonight to finally take in some shows – Bustle and Andy The-Anh. Bustle totally captures spring time energy with the staging - a long catwalk covered in golfing green, and the models - directed to be flirty and fresh with each other and the photographers. The collection is candy coloured and fun. I am pleased to see it has a lot to offer men in the way of style and choice. Next on the catwalk is Andy The-Anh. He gives a glamorous show which melds old Hollywood style with modern silhouettes. I love his metallic jackets the most. I do get the feeling by the end of the show that he really wants me to buy one of his belts. Did anyone else get that feeling? If I start madly over-shopping for belts this week I know who to blame. After the show, Fashion File is keen to film the bubble dress, I cannot blame them, it is a fabulous garment. Rachel and I do our best to answer all Fashion File’s questions and give our thoughts on Andy’s collection. Alright already enough work let’s party.

MARO

The canada.com crew and I are ready to head out to a party. They tell me where they are planning to go and I have a mini freak-out, “You can’t go there, nobody is going there. Everybody will be at Maro, you must come with me.” I think we can all agree there is no greater tragedy at fashion week then going to the wrong after show party.

Maro is hosting the Big Smoke official after party for Bustle and the GotStyle fashion show. Huh, another show? It really never ends at fashion week. Maro night club is packed to the rafters, I have to stand on a sofa in my Christian Lacroix heels [not an easy thing to do] just to see anything. I am having a laugh with Shawn Hewson and his wife Ruth Promislow in the Bustle camp. His stylist Jeff Kirkwood and Val Dooley are hamming it up for my camera. This party really rocks. Everyone is dancing, models are parading around smiling, air kisses fly rapidly. I spot the two Jen’s from Canada.com playing the bongos. It’s all good fun – I hope it carries over to Thursday. My bubble dress is now starting to deflate and that is a sign I need to go home and use it as my pillow. Yawn… what the hell do I wear tomorrow…how to follow-up my big bubble sensation……

- Sonja

>> on to day 4: L'Oreal, [FAT] and Stylus Canada After-parties

 

Home | About | Terms of Use | Sitemap |Advertise | Facebook Group

Copyright © 2005-2009 Torontostreetfashion.com
All rights reserved. No part of information or photos
may be reproduced, stored, or transmitted without written consent by the copyright owner.