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Sonja Snoops Fashion Week Diary

Day 1: Jason Meyers Show, Holt Renfrew Media Launch, Muzik

Day 2: Town Shoes Media Breakfast, FAT

Day 3: The Big Bubble, Grumpy Fashion Editors

Day 4: L'Oreal, [FAT] and Stylus Canada After-parties

Day 5: Best of...

 

L'Oreal Fashion Week Day 2: Town Shoes Media Breakfast, FAT
by Sonja Andic

Town Shoes Vaudeville Show

Like most of the ladies in attendance this morning, I'm almost fully recovered from Day 1 of fashion week. Tuesday begins at the Town Shoes Bloor Street location for the Richard Tyler media fete. Bucketed down with rain, I drag my tired ass into the shop and am delighted to see an almost vaudeville style sexy shoe show going. It is novel and unique I love it! [See photo]

Town shoes is packed with fashion editors and journalists – you know, the who’s who kind of people. Talking with Jeanne Beker is great - I reminded her of yesternight's yodelling on the escalator and she remembers with a smile. Jeanne is a long time friend of Richard Tyler's and is there in support! And a good thing too, as she manages to ask Richard questions when the rest of the room of reporters draws blanks in an almost awkward silence.

I meet up with Wendy Natale, contributing stylist at Hello magazine, who looks devastatingly gorgeous so early in the morning! I then follow up with Pat MCDonagh about her leg injury from the previous night. Poor thing was sporting a big white bandage on her leg. When I took her photo she was more concerned that I clock her Richard Tyler shoes! Apparently the impenetrable hosiery she was wearing at the time of her injury were Donna Karan – so these are the hose to buy!

Many of the ladies are wearing the L'Oreal Fashion Week gold Canadian leaf necklace (see photo of the most stylish Crissi Giamos, director of pr for Town Shoes with her gold leaf). I move on to chat with the team from Glow magazine and then to say hi to the Fazeteen gals.

Different Emotions at [FAT]

Hours later at the opening night of Alternative Fashion Week [FAT], my crew and I hit the Distillery District. Fashion mishaps happen almost immediately with Rachel breaking a shoe strap….. Too cute - all of us torontostreetfashion.com girls are wearing extra short short skirts!

On to the event - It is hard to screw up an event at the Fermenting Cellar – it's such a great space! On hand was a great media team greeting everyone at the door. From there, a great section of the room was set aside for original modern art – my fave being Braden Labonte who’s art medium is acrylic/marker on plexiglass over fabric. Love it!

The runway area is well-defined and there's plenty of seating and oh yes, did I mention the hotties tending the bar! Also on display were the finalists for the NOW Design Challenge. [see photo]. I had a blast hanging out backstage with the models and local and international designers. Such a fun, no-stress atmosphere. My fave designers are Ana Grebec from Serbia, Jasper Garvida and Irene Stickney.

It was hard to attend to the many designers being shown as I was being interviewed by uatv.ca and canada.com behind the scenes. I had a memorable conversation with designer Amie Scott and her gang. I asked if they felt this FAT opening was really ALTERNATIVE? I was surprised to hear that some of them thought it was cheap. Someone went as far as to say fashion shows are ‘horseshit’. Oh la mere! The consensus among this fashion good that only about 40% of the clothes on show were any good. Ouch, harsh!

Still, there are two more nights to make a final decision. My thoughts are that it is such a different and welcome feeling from L’Oreal. Judge for yourself, come down to the Distillery District and check it out. I will be back on Thursday night for the Street Fashion displays and hope to run into the cute producer from uatv.ca again!

- Sonja

>> GO TO DAY 3: The Big Bubble, Grumpy Fashion Editors

 

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