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~ SONJA 5-DAY DIARY 1 2 3 4 5 ~ The ASSISTANT's VIEW 1 2 3 ~ PARTY PICS 1 2 3 ~ SHOWS ~




L'Oreal Fashion Week
Fall 2007 Collections

Kick Off Show

Jason Meyers


MONDAY, March 12


Philip Sparks Menswear
Hustle with Bustle Pantages Uniforms
Boutique Le Trou Photo Party @Cheval
Amie Scott Fashions

TUESDAY, March 13


Holt Renfrew Media Cocktail
Boutique Le Trou: A Retail Piece
Mackage
Don't Tell My Booker Opening Night Party


WEDNESDAY, March 14


Tevrow & Chase
Arthur Mendonca
Fashion Nation
Hanes Brands Inc.
Lucien Matis
Rudsak
Andy The-Anh
Comrags
David Dixon
Zoran Dobric


THURSDAY, March 15


Andrew Majtenyi
Fashion Psychology
Pat McDonagh
Izzy Camilleri
Joeffer Caoc
Pink Tartan

Off the Beat 'n Path feat. Common Cloth, Namoda et al. @ Ukula

Fashion Rocks feat. Dollhouse, FutureState et al. @ Phoenix


FRIDAY, March 16


Thien Le
Kavi Kavi
Saniya Khan
Franke
Joe Fresh Style
GSUS
Greta Constantine
JUMA
Bustle

SD+R Show and Afterparty


SATURDAY, March 17

Holt Renfrew Meet the Designers

 

Torontostreetfashion.com Fall 2007
Fashion Week Awards

Best Swag Bag:
Sonja’s favorite was the Ukula goodie bag: a delicious cookies, Soho Lychee booze and Nars makeup and The Assistant’s fave: official L’Oreal bag – Melissa now has a pair of ceramic straightening irons and she feels blessed!

Quote of the week:
George Browne, CanWest - “Ladies, we are not communicating.”

Best off-site show:
Ukula on College Street – it was such a drama!

Best show on-site:
David Dixon – the fire, the chocolate, the HBC blankets! So Canadiana!

Most memorable moment:
Sonja taking to the stage at Maro to do a Zoolander style model walk-off
and The Assistant Melissa getting her photo taken with Glen Baxter at SD+R party.

Most memorable fashion design of fashion week:
Pat’s penguin dress! Go on lady save the world with fashion!

Most common fashion accessory:
The BIG bag – ouch, we are black and blue from being repeatedly banged with numerous over-sized sacs all week!

Best fashion week DJ
Jason Meyers of course! Get down to his funky town!

Thinnest person at fashion week: A tie between Bronwyn Cosgrave and Kimberley Newport-Mimran

Highest hair:
Robin Kay – they must put something in her drinks to get her that high!

Best food:
Holt’s Cocktail Party – the salmon and sweet tarts, couldn’t get enough

Most Industry-Friendly Award:
Tevrow and Chase’s breakfast in their Adelaide St. showroom gave buyers and media a close-up look at designs with milling models, work on the rack and a wall of sketches.

Best Field Trip:
After waiting 45 minutes for a five minute bus ride, media were whisked away to the Joe Fresh show and showered with caviared gnocci, seared tuna and chocolate mousse.

Sweetest Sponsor:
Many were left wondering if Fashion Week was sponsored by the Easter Bunny as we gobbled up an inexhaustible supply of Cadbury’s chocolates. Thanks for the slim 100 calories – but what happens when you eat twelve?!

Best Model Award:
This goes out to the model who, after many valiant attempts at walking in rebelling shoes, simply showed her spunk by tearing them off and walking down the runway in her stocking feet. The audience, who were already feeling every complaining bone in our stiletto bound feet cheered like football fans.

Best in Show:
Tien Le’s breathtaking Japanese-inspired collection of hand-woven Kyoto silks stole the show. The Birks diamond studded imperial wedding kimono was definitely the jewel in Fashion Week’s crown.

Sonja Andic
Liza Zadwazka