If you haven't heard of Pink Tartan, you will. What is mostly a conservative label of well-made, attractive separates is evolving to become a trendy collection suited for women of all ages.

For its Fall/Winter 2006 Toronto show, famous Canadian fiddler Ashley MacIsaac hyped up the VIP crowd before top model Heather Marks romped the runway in a pink tartan suit. This was followed by designer Kimberly Newport Mimran's vision of London street fashion in the late '60s: velvet skinny pants and jackets in blue and burgendy, candy-coloured plaids, big collars and turtlenecks, and mod-style dresses and coats. Such a fabulous distraction from the gloom of dark winter clothing shown all week!

With a hand in every aspect of creating her line, Kim Mimran says she is inspired by fabrics and uses tweeds and satins mixed with washed tartans and pinstripes. There is even a little denim this season, giving the collection a younger feel.

With a lot of determination and business smarts, Kim has successfully positioned Pink Tartan as a definite favorite among the Toronto fashion industry with its complete line-up of a wearable, trendy and focused collection. And media-magnet shows complete with top models give it the most coverage every season.

Rachel Schwab