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Toronto's L'Oreal Fashion Week Fall 2006
Designer Features & Collections
| Sonja Andic Diary | Ashley & Jodi Experience | 5 Day Fashion Industry Q&A | Social Scene Photos | After Party Shots | Models Backstage


Joeffer Coac
Beauty in Calamity

Three swanlike women dressed in Joeffer Caoc are looking satisfied. They are surrounded by a crowd of photographers, journalists, and curious on-lookers. A spray of black tulle decends at the knee to the floor on the first. A second is wrapped in orange metal taffeta like an exotic candy and the third is sheathed in something that hugs her narrow frame like glistening liquid obsidian.

I am backstage at Toronto Fashion Week. My interview with Joeffer Coac is supposed to be right now and he is nowhere to be seen. I jot down a few notes and hustle my way to the front of the crowd to snap a few pictures of the models.

They stand like Venuses rising out of the ocean - only this is an ocean of half empty foundation compacts, kleenex, Q-tips, blow dryers, piles of empty Evian bottles, ruby pots of creme blush, translucent blue makeup remover, lipstick tubes, eyebrow penciils and brushes of every size and shape imaginable.

They make a nice metaphor for Caoc’s collection, entitled ‘Beauty in Calamity’. With chaos everywhere, they are the pure, perfect distillation of Caoc’s imagination.

When I finally find him, he is dressed for work, a sign of modesty - especially rare in this business. I ask him about his inspiration. “It’s about a certain girl,” he replies. “She’s been through alot and all of the clothes are haphazard and,” he pauses, “and a little fucked up.” Something about the compassion in his voice tells me he’s not the kind of designer who gets his ideas by reading trend report books. I remember the flawed heros of Greek myths. They are compelling because of their imperfection.

Sure enough, when I ask him whether he drapes or drafts his collection, he tells me a lot of it is mistakes. “All the pleats just form how they form. We drape the pattern and we tell the sewer what to do but we don’t know exactly what it will be. You think you can drape a fabric this way and sometimes it’s totally different than we expect.”

So where else does he find inspiration?
“I admire the Japanese, Yohji Yamamoto, folding fabric like paper.... I wanted technically to do certian things... like the tucking and the seaming. Taking two pieces and manipulating them. Trying to wrap the body, let the fabric fall off the body in a different way, layering.”

He succeeds marvelously at moments. The wrinkled, wrapped and layered dresses he sent out to close the show were floating visions of black witchcraft in whipped black cellophane. Technically remarkable, he manipulated rivulets of tucks across the bust and over the hips, to acheive an almost sculptural effect with the fabric. He riffed on the old fashion classic, the ‘little black dress’ making it look new with a scooped neck and capped sleeves. An oversize black coat wrapped the body in loose layers of softly draped wool. The chunky black jewellry, which was provided by The Beadery on Queen St. looked perfect with the black-on-black look that highlighted texture and form. A white satin trench and occasional burgundy and houndstooth appeared but all of his strongest pieces were in black this season.

Caoc designs wearable, marketable pieces. His best work though, is dreamy and poetic - as he puts it, ‘ a little bit fucked up’. It would be nice to see more of this side of Caoc next season, as he obviously has the moxy and talent to pull it off.

Irene Stickney

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