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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

TORONTO FASHION WEEK

Spring 2010

Fall 2009

Spring 2009

Fall 2008

Fall 2007

Spring 2007

Torontostreetfashion ‘Trends’ Category

Give ‘Em Native Prints

Saturday, December 11th, 2010

Native/Southwest/Navajo Trend 2010
Some ‘native’ finds from Toronto and Canadian designers:

Native print tee and other hand-printed clothes: Pretty Raccoon
http://www.etsy.com/shop/PrettyRaccoon?ref=top_trail

Bead Bracelet/Happiness Peyote Necklaces: Native Vision
http://www.etsy.com/shop/Nativevision?ref=top_trail

Fringe pouch: Honey Dip Jewelry
http://www.etsy.com/people/honeydipjewels?ref=ls_profile

Lasercut walnut necklaces: Miju and You
http://www.etsy.com/people/MijuAndYou

Mukluks and Moccassins: Get Outside Shoes (Toronto and online)
http://www.getoutsideshoes.com

Genuine Native sweaters: Canadian Sweater Company
http://www.canadiansweater.com

Aztec Leggings: Urban Outfitters
urbanoutfitters.com

Fringed Cardigan: Forever 21
http://canada.forever21.com

Feather Earrings: Deedee Bird
http://www.etsy.com/shop/deedeebirdDesigns

Aztec Scarf: Lalouka http://www.etsy.com/shop/Lalouka

Obey Navajo/Tribe Jacket: Shop Adorn http://www.shopadornonline.com

YYZ Living Magazine Launch: An Animal Affair

Wednesday, December 8th, 2010

YYZ Living Magazine stormed Nyood this month to launch it’s new magazine. For those who don’t know, YYZ Living Magazine covers the stylish topics of art, fashion and culture in Toronto.

With the cool weather here, animal skin was the look of the night, with fur coats and vests, leather dresses and lots of leopard print. Editor in Chief Annie Lam Shivani Kumar rocked leopard stilettos with her leather panel dress, perhaps channeling the tone of the evening for the other fashionable guests while managing editor Annie Lam donned a  silvery python print dress and black heels with silver spikes.

Musician Anna Cyzon in a grey Danier leather jacket and fur-topped booties

Actress Kerry Laifatt pretty and preggy in a flowing leopard frock

Eryn Shannon in one of the most worn trends of the season: a plush fur vest with friend Julia Che in a knee length fur coat and leopard pumps

Nicholas-Sean warded off the cold with a fur vest

Plaid Capes (fall 2010)

Monday, October 11th, 2010

The weather’s been sooooo beautiful lately but seeing as it is fall, it is bound to get chilly without warning very soon!

I found my plaid cape two years at Goodwill or something and most of the bloggers pictured here were wearing their plaid capes last year,  but since we’ve recently started seeing good ol’ celebs sportin’ capes just lately, it will likely be at your local Forever 21/Urban Outfitters/Anthropologie in no time.

This is sort of what I’ll look like this fall in my blue cape :)

sea

photo sea of shoes

thecoveted

photo the-coveted

loveus

photo loveloveloveus

ridingpretty

photo riding pretty

Next for fall….ponchos…

Fidelity New Denim Looks Fall 2010

Tuesday, September 21st, 2010

Everybody (back) in denim.

I personally think this whole denim trend is re-emerging a little early. Jean jackets, vests and head to toe denim… Therefore, I give it about 2-3 years to hit its max.

In the meantime, looks from our Canadian friends at Fidelity

Picture 14Picture 8Picture 9Picture 7Picture 12Picture 13

Joe Fresh Fall 2010: Cheap Chic

Wednesday, September 15th, 2010

I love Joe. I have to admit that I rarely find things for myself except the occasional belt or pair of gloves as I’m not really into that simple ‘club monaco-y’ style. However, I do love the pickings and love love the kids stuff.

If you don’t know by now, Joe Fresh can be found in Loblaws Superstores, usually right in the middle between the organics and freezer aisle…what a great way to shop!

(love the styling…great everyday, easy looks…)

Picture 1Picture 3Picture 4Picture 5

Trendy Trendy Joe:

Brogues $69  |  Plaid pants $39  |  Studded Tee $19  |  Studded Boots $159  |  Plaid Shirt $19  |  Jeans $39