Sunday, May 8th, 2011
While Zellers‘ days are doomed (the giant mass merchandiser was bought out by Target, slated to move into existing Canadian stores by 2013), it seems to be kicking it up with trendier fashions, cheaper finds and more name brands than ever.
I know, I can’t believe I am writing this either – but after a recent walk-through (I was looking for a mop) I couldn’t help checking out all that was calling out to me in the ladies fashion section. Current, trendy tanks with chain details, periwinkle and honeysuckle blouses, cool fabric blends, stripes, florals and ruffles….and 25% off signs everywhere!
Of course it’s all mass-produced and flimsy – but again, I was surprised by the quality of certain brands. Of course there’s Pure by Alfred Sung (decent pieces I swear no one would recognize as being Zellers buys), Jules & James, Mixage and Devoted – all cheap and chic, and although made in China – so are most of the clothes we buy.
So although I don’t plan to start buying my clothes at Zellers, I have to admit I did buy a couple of tops – and I guarantee you wouldn’t know whether they were from a discount retailer or any shop in the mall.