


by Daniel Wilson
Once upon a time men dressed up and putting on a pair of cuff links would be as natural as putting on socks when getting dressed. Then came Casual Fridays. North American men began going to work looking like out of work golf caddies in baggy khakis and corporate freebie polo shirts. Slob became acceptable and we entered the dark ages of mens dressing.
But now there is a glimmer of light at the end of the tunnel as men have discovered the mirror and the accessory. Bay Street is belting out its demands; if our female coworkers can have fun getting dressed, why can’t we? Why do they get the great jewellery and this seasons ‘It Bag’ while we’re left with festive holiday neckties?
Enter Chris Zownir, a former Bay Street Boy himself, as its knight in armor, a champion in the fight against Bay Street Blah and his company Cuffwear.
“The Bay Street uniform is still pretty standard,” says Chris, “but cuff links give men a chance to be unique. Its something fun.”
And his designs are fun. With images like martinis, bulls and bears, buy and sell signs and Bond girl-esq ladies, Cuffwear offers men myriad chances to wear their mood, if not their heart, on their sleeve.
At $65-90, Chris’ cuff links are priced low to inspire creativity. You can own several pairs for different moods or mix and match, “and if you are staggering home in the morning,” says Chris, “ and realize you lost one you haven’t ruined a several hundred dollar investment from Tiffany’s”
Inspiration comes from the fashion in the 60s TV show Mad Men, but its not just the clothes. “Maybe, just maybe,” says Chris, “if men return to more traditional fashions and style elements they might return to traditional manners. Opening the door for other people and just general politeness.”
Stylish men, polite or otherwise, can find Cuffwear at Rolo, Gotstyle, The Coop and Rego all in Toronto or online at cuffwear.com.
Other places for Cufflinks in Toronto:
Green Shag, 670 Queen Street West
Courage my Love, 14 Kensington Ave.
Barbie’s Basement Jewellery offers custom cufflinks
www.linkyourshirt.com