Thursday, May 6th, 2010
What exactly is eco-friendly design and clothing?
We hear about it – and most of us think of rough hemp and bamboo in shades of beige and green.
When I read about the sustainability practices of Nicole Bridger, winner of Canada’s first eco-friendly design award, Design Forward, I was reminded of what is means and takes to create true eco-friendly clothing. Comfortable, ethical and beautifully constructed and trendy. Soft and wearable.
As winner of Design Forward she receives:
- A three-month national PR campaign, provided by Third Eye Media
- Feature in EcoSalon – the number one green fashion blog!
- Participation at Nolcha Fashion Week’s Ethical Fashion Preview in NYC in September 2010
- $1000 in eco-friendly fabric, supplied by Telio (to make a sample collection to show in NYC)
- $1,000 towards Fair trade and Organic certification, provided by Ecocert.
- and more!
Nicole Bridger, Vancouver-based designer
Nicole Bridger uses mostly organic cotton, and natural fibres such as hemp, linen, bamboo and soy jersey. Wool is certified organic as well.
She has made a conscious effort to tack the orgins of all fabrics used in her collections, including hemp jesery and modal jersey orginating from LA, organic cotton woven in Portugal, and linen grown in Belgium.
All garments are made/sewn in Vancouver, Canada – supporting good working conditions and fair wages.
Garments are named through design affirmations, like “heart”, “truth”, “protection”, “listening”, “courage” etc. Neutral colour palate, allows for multi-seasonal wear. Designs are cutting-edge, feminine and practical.
In the context of her maternity collection, the design integrity is not sacrificed, and it has the added bonus of being worn before, during and after pregnancy.
Tagua nut buttons (like coconut, made in China).
Labels are cotton instead of polyester (made in India).
Hangtags, business cards etc. are made from 100% post-consumer paper in Vancouver.