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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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TORONTO FASHION WEEK

Spring 2010

Fall 2009

Spring 2009

Fall 2008

Fall 2007

Spring 2007

Fall 2006

Torontostreetfashion ‘Fashion Week Looks’ Category

Toronto Fashion Faces (archives)

Monday, June 1st, 2009


Nathalie Atkinson, National Post style editor @ Fashion Week in Toronto (2007)

Jeff Rustia, Club Fashion host (among many other faces) at Fashion Week in Toronto (2007)

Common Cloth designers and sisters Kristina Bozzo and Melanie Talbot @ Holt Renfrew party (2007)

FW Peeps

Sunday, March 22nd, 2009


Biko Beauttah rocking the boat | Daniel Wilson with Project Runway/Ryerson grad Adejoké Taiwo

More Well Dressed

Thursday, November 20th, 2008

I came across these great pics, taken this past Spring 2008 at Fashion Week in Toronto. I ‘m hoping to go through ALL my thousands of photos and find good ones that were never posted…:(

More LFW

Sunday, November 9th, 2008

Mid-Fashion Week After Hours

Friday, October 31st, 2008

kim mimranfashion rebecca tay
Kimberley Mimran | Rebecca Tay, FASHION western editor

shinan govani
Decor & More gals | Irene Stickney & Laura Mensinga

Joe Fresh
There were definitely many hungover fashion-faces Thursday morning on, following mid-fashion week’s party circuit. My attendance began at the Fashion House Condos where the Mimrans hosted a well-dressed and attended fete. Fashion editors, wealthy neighbours and business associates were treated to superb hors d’oevres and vodka martinis – in a brightly lit space that made it easy to check out all the eye candy.

Shinan Govani @ Spice Route
From there, we hopped across King Street to the gorgeous Spice Route with its lit torches guarding the massive front door. The party consisted of simply sitting in a large U-shaped booth, drinking Belvedere vodka and Moet (we caught Shinan for a brief moment) – and taking in the illuminated walls, Buddha statues and Asian-influenced decor. Individual washrooms have a huge glass wall that looks onto a grassy lane – complete with functioning fountains that take the lounge washroom experience to a whole new level!

Evan Biddell @ Burroughs
The coolest/hippest/hottest party of the week that I attended was undoubtedly the Evan Biddell after-party where we ran into dozens of faces from fashion students to fellow fashion week designers to actors and models taking great advantage of generous liquor sponsors (unfortunately I missed the next best Greta Constantine party at Fuzion)!

The open-concept, loft space was an awesome aesthetic with its floor to ceiling windows and warm hardwoood floors that supported several groupings of leather seating areas – no matter what corner you turned, you were sure to find interesting people.

Fashion Television’s Glen Baxter managed to make it ’til 3 a.m., while poor Biddell likely didn’t remember the end! On descent, packing into the ancient Burroughs Building (639 Queen St.) elevator with a few gals who couldn’t put down their wine glasses, Shinan Govani specified a custom-order Susie Love tie before heading off to an after-hours up the street.

The prairie boy-turned city hipster is definitely everyone’s new favorite, especially after handing out new K-Swiss kicks to everyone at his show!
jie matar
pastel supernova

Fashion Week SS09 – Designers

Tuesday, October 21st, 2008


Lucian Matis, designer with Arline Malakian, photographer

Jeremy Laing, designer

Stephen Wong of Greta Constatine

Fashion Week SS09 – Media Party Style

Monday, October 20th, 2008

by Rachel Schwab

Designer Lucian Matis (in fedora) recently back from Montreal Fashion Week with actors Inga Cadranell, Salvatore Antonio and Amanda Brugel


Carlie Wong, sponsored by LG will be showing her “Glamorous Gangster” SS09 line, alongside new LG phones


Fashion File host Adrian Mainella with Sonja Andic

As is custom, designers, media and local celebs gathered in the swank handbag section of Holt Renfrew Bloor Street Monday night to kick-0ff a week-long celebration of fashion in the city (official kick-off was earlier in the day at the tent).

Style-wise, looks seemed a little more subdued than the usual label-in-your-face wear – with a lot of black and equally as much denim. I’m so happy I opted for comfort over super style and wore my wedge boots instead of the platform stilettos most of the ladies rocked – I comfortably noticed that the crowd painfully shifted from foot to foot during the standard, lengthy speeches by Holt Renfrew fashion director Barb Atkins, FDCC Pres Robin Kay and one of the sponsors (that we’re all so thankful for:) Otherwise, there was a little lace, some chiffon-y collars and slick-look tights.



Designer Mellinda-Mae Harlington with Lotus PR gal Julia | Mr. Joe Fresh, Joe Mimran

Designer Jeremy Laing | Slice TV Host Derek Friday

Holt Renfrew LFW Media Party (Mar08)

Saturday, April 5th, 2008