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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

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Archive for June, 2009

Crochet Bikinis @ Shopgirls

Tuesday, June 30th, 2009


Pricila Gomes, a local knitwear designer that originally hails from Brazil, is offering up exotic hand-crocheted bikinis in a multitude of colors and styles! Starting at $135 – only at Shopgirls.

Shopgirls Gallery Boutique, 1342 Queen Street West

Another day in T.O…

Tuesday, June 30th, 2009

Sparkle in the City

Monday, June 29th, 2009

JUMA in T.O.

Thursday, June 25th, 2009

Find JUMA 2009 Spring/Summer collection in stores! The collection is modern, clean, sporty and can be dressed casually or formally depending on how you accessorize it.

Womens Stocklist:
Pho Pa (Toronto), Oak (New York), Victoire (Ottawa), James Boutique (Montreal), Turtle (Boston), Pink Sugar (Calgary), Tenth & Proper (Vancouver) and others

Mens Stocklist:
UPC (Toronto), Oak (New York), Boutik (Calgary), Two of a Few (Vancouver), U&I (Montreal) and others

Platinum: Fritz & the Phantoms

Thursday, June 25th, 2009

Fritz Helder & The Phantoms, the fantastical Toronto-based music/fashion/full-on glam gang is gaining momentum in the club circuit as the first act signed to Nelly Furtado’s Nelstar label (mar09).

The “Greatest Hits: Platinum Edition” is scheduled to be released in the coming weeks (July 2009) throughout North America via Last Gang Records.

Check the website for release details AND follow Fritz Helder, Pastel Supernova, Silk Helder & Diego Superstar as they blog about their international adventures >>

These photos from last Spring’s special ACT (AIDS Committee of Toronto) project where the four member group did one of the things they do best – dressed up in designer outfits and struck a pose or two for a special to help raise funds for AIDS.

Shown here, local designers Greta Constantine and Oligarchy (top) – who designed limited edition garments that were sold to raise funds for the *Fashion Cares (Aids Committee of Toronto) fund. See the full shoot and details about which garments remain for sale on the website >>