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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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Torontostreetfashion.com RE-LAUNCH

November 26th, 2009 | posted by Rachel S | Posted in News

logo2In the past (almost) five years  of being online, Torontostreetfashion.com has seen many formats; several design changes; and tons of erratic content. What began as a solely Toronto-focus fashion industry website is refreshingly morphing into a wider range fashion/style blog. Not only are our interests changing; but so are the readers and people finding themselves on the site – and that is why we are attempting a “re-alignment”. As part of the new Torontostreetfashion.com, we aren’t planning to build a beast (even with the committed efforts of site volunteers, we simply don’t have the time or resources to really create the special site we imagine…); we will however be switching up content to appeal to a broader audience – and focus more on style vs. shopping.

Torontostreetfashion.com is still a part-time initiative, and as such makes no apologies for not maintaining its reputation of being the coolest cat on the block. Our best years were spent nurturing the scene at the grassroots level; encouraging media to step up their support; and attending more parties and events than we had time for!

Fortunately, in the past while several Toronto-based websites and blogs are reporting on local fashion happenings and there is now an abundance of information available online (quite a change since when we started)!

So, thanks for all your support; shout outs to friends and invites to contributors… Looking forward to a renewed interest!

Rachel

2 Responses to “Torontostreetfashion.com RE-LAUNCH”

  1. Vanja says:

    CONGRATULATIONS Torontostreetfashion.com!! The new site is wonderful! You are true trend setters, and amazing supporters of the Toronto fashion and culture scene! I can’t wait to read new articles from this sexy new site!

  2. Danielle says:

    Rachel, congratulations on joining the wordpress army! Seems like every once in a while your feed cuts out and I wonder if you’ve gone, but I’m glad you’re still keeping the site fresh years later. Wish we saw you around more often.