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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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The Winner of Canada’s First Eco-Friendly Design Award

May 6th, 2010 | posted by Rachel S | Posted in Eco-Fashion , Features Profiles , News

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What exactly is eco-friendly design and clothing?

We hear about it – and most of us think of rough hemp and bamboo in shades of beige and green.

When I read about the sustainability practices of Nicole Bridger, winner of Canada’s first eco-friendly design award, Design Forward, I was reminded of what is means and takes to create true eco-friendly clothing. Comfortable, ethical and beautifully constructed and trendy. Soft and wearable.

As winner of Design Forward she receives:
  • A three-month national PR campaign, provided by Third Eye Media
  • Feature in EcoSalon – the number one green fashion blog!
  • Participation at Nolcha Fashion Week’s Ethical Fashion Preview in NYC in September 2010
  • $1000 in eco-friendly fabric, supplied by Telio (to make a sample collection to show in NYC)
  • $1,000 towards Fair trade and Organic certification, provided by Ecocert.
  • and more!

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Nicole Bridger, Vancouver-based designer

Fabrics/Blends:

Nicole Bridger uses mostly organic cotton, and natural fibres such as hemp, linen, bamboo and soy jersey. Wool is certified organic as well.

She has made a conscious effort to tack the orgins  of all fabrics used in her collections, including hemp jesery and modal jersey orginating from LA, organic cotton woven in Portugal, and linen grown in Belgium.

Production

All garments are made/sewn in Vancouver, Canada – supporting good working conditions and fair wages.

Design

Garments are named through design affirmations, like “heart”, “truth”, “protection”, “listening”, “courage” etc. Neutral colour palate, allows for multi-seasonal wear. Designs are cutting-edge, feminine and practical.

In the context of her maternity collection, the design integrity is not sacrificed, and it has the added bonus of being worn before, during and after pregnancy.

Special Features

Tagua nut buttons (like coconut, made in China).
Labels are cotton instead of polyester (made in India).
Hangtags, business cards etc. are made from 100% post-consumer paper in Vancouver.

Nicole was up against finalists: Laura Chenoweth and we3(twigg & hottie).

Some of the other competing designers nominated for this award include Thieves, Deux FM, and Paper People Clothing.

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