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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!

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ZINK Canada Cover

April 17th, 2008 | posted by Rachel S | Posted in Magazines & Media


The new ZINK Canada magazine has been floating around for a month or two now (sold @ Indigo among others) but I only recently acquired my copy ($6) chock full of Canadian features, Canadian designer ads and multiple photo shoots put together by Canadian stylists et al…

However, with all this emphasis on maintaining relevance of the premiere Canadian issue – the cover (and feature photo editorial) contradicts the message: Covergirl Reid was shot by New York-based Canadian photographer Geoff Barrenger; New York-based stylist Tracy Cyprow used an American designer dress (Betsey Johnson) and hair and make-up were contracted out to American agencies.

Editor-at-large, Adrian Mainella, ‘gets to the bottom of Canada’s fashion dilemma’ pointing out our problem of a lower GDP (we spend less than others); our turn-on to international labels; lack of branding; and no ONE relevant national fashion week (for international buyers).

The mag covers beauty, music, gadgets a little food and travel and many fashion spreads. 4 issues/year.

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