Designs Deserving of the $25,000 Prize!
April 28th, 2009 | posted by Rachel S | Posted in Features Profiles , T.O Designers
Faren Tami for FAREN won the coveted title of Canada’s hottest upcoming label at the Toronto Fashion Incubator’s (TFI) Elle Canada New Labels Competition, April 25, 2009 and a ‘prize package’ valued at $25,000.
The lengthy, intensive competition took place over many months where top industry judges rate not only the aesthetic of a designers’ collection, but also its wearability and saleability; the professionalism and business ethics and the overall sustainability of a designers’ business.
Faren beat out not only dozens of applicants and early contestants – but also the other three finalists who showed coherent collections at the Saturday night show (unfortunately I have very few photos) including an amazing presentation by Sonja den Elzen ‘Thieves’, Jody McMillan and GushueSwim.
Hopefully we’ll be hearing more about Faren in the future (as part of the prize, she should be featured in an upcoming issue of Elle Canada) – perhaps she’ll put some of the cash towards a website 
Judges from left: Nathalie Atkinson ( National Post), Peter Papapetrou (Renovate My Wardrobe), Rita Silvan (Editor-In-Chief, ELLE Canada), David Dixon (Designer) and
Teresa Isabella (Bluenotes).
Tags: TFI
