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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

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Canada’s Competing New Labels: 5 Finalists

April 15th, 2010 | posted by Rachel S | Posted in Features Profiles , T.O Designers

On April 24, 2010, three or four of Canada’s hard-working fashion labels will compete for the title of the best new designer at the Elle Canada/TFI New Labels Gala, an annual event.

For 2010, the top five contenders are:

parisli

Paris Li

TFI resident designer. Collection of tunics, dresses and separates inspired by the Asian philosophy of elegance and beauty.
www.parisli.net

houseofgrooves

Jennifer Waters of House of Groves

House of Groves creates garments with grace and integrity, meant to become instant classics in a modern woman’s wardrobe – using eco-friendly fabrics, menswear tailoring and detailed construction.
www.houseofgrovesdesign.com
Follow Jennifer’s competition journey: http://jennifersletters.blogspot.com/

Justine Diener & Justine Poon of Diepo

Vintage lingerie inspired looks – Ryerson School of Fashion grads recently showed at Alternative Fashion Week.

birdsna

Hayley Gibson of Birds of North America

Ryerson grad, established designer of a few years sold in several stores across Canada.
www.birdsofnorthamerica.ca
anastasia1anastasia2anastasia3

Anastasia Lomonova

Montreal based, Ryerson grad who’s been designing and selling her brand for a few years already.

On April 24, 2010, the TFI New Labels® competition finale takes place where one lucky designer will win $10,000 cash from Mattel Canada and a $25,000 editorial package from ELLE Canada. Tickets for the benefit are on sale now at www.elleevent.com.

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