Nada Shepherd, creative mind behind NADA in (I didn’t ask) a double-cuffed jacket with accented shoulders and python leggings from her Fall 2010 Collection

All this talk about future…

The future of fashion…the future of fabric…the newest silhouettes…

The first ever “womens wear/fashion 3D film” (um, I wasn’t there but didn’t Burberry recently take the dibs on this claim?).

Canadian designer Nada and her impressive hoard of sponsors and creative team put Toronto into the ‘fashion week’ mood by not only showing early and off-site; but at a downtown movie theatre (there was caramel corn, chocolaty treats, yummy pretzels…) complete with 3D glasses and Fashion Television’s Glen Baxter as host – to show her Fall 2010 ‘fembot’ fashion on the big screen.

Nada Fall 2010 Shown in a 7-Minute 3D Movie

Now, it’s really tricky when a designer, any designer, uses words like ‘the future of’ – because in the present, it’s pretty much all been done – and then some. However, with a fall collection of metallicized python, parachute fabrics, snake infused chiffons and liquid prints morphed into a 7-minute 3D fighting video game slash fashion preview – one could say this is very future fashion/fashion future. No?

It seems NADA has replaced Canada’s Arthur Mendonca as the stylish, on-trend, popular among the insider industry and something to talk about fashion brand,

so it almost doesn’t matter that we couldn’t actually see the collection at the preview (it was integrated into the sequence as the video game ‘fembot’ chose her outfit and weapon before each fight) or that many of the futuristic fembot pieces are actually more suited to the ‘earthbound’ women although exaggerated shoulders and high-lux fabrics make wrap dresses and double-cuff blouses much more interesting (I do love the sheer leggings (think Jeremy Laing 09) and the wispy liquid-like prints).

See the video for yourself at http://www.nada3d.com (you can even send for 3D glasses) and while you’re at it take a look at the team.