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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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L’Oreal Fashion Week Day 3_Off-Site

March 20th, 2008 | posted by Rachel S | Posted in Toronto Fashion Week


Happy Birthday Jeanne!

I really wanted to make it, but I missed the 9:30 p.m. (that was delayed to 10:30 p.m.) Greta Constantine off-site show at Circa – I heard something about weird styling and an intended lack of FDCC reserved seating – but I wasn’t there and I still haven’t seen the photos online. (new note: I also heard that the show was amazingly gorgeous and I still can’t wait to see the collection).

Instead, after the tent, I went to the Lex PR organized event at Atelier (King St.) for Jeanne Beker’s birthday party and Bratz doll launch. It was an intimate family affair (Jeanne’s mom, boyfriend and daughter were there) to celebrate her new book for tweens and the doll. There was a giant three-tiered fondant cake with off course, the ‘fashion reporter’ Jeanne Bratz topper.

After Atelier, I headed out to Ultra – a little too pretentious to be one of my destination spots -
but stylist Maha was there helping out INK with its third fashion show of the week – the Christian Audigier fashion show. Very cool, flashy rockstar streetwear available at Blackline Studios (577 King Street West). This show started over an hour late, but luckily the club vibe was underway and there were other things to do – like drink and check out the latest in club wear – tight dresses, big cleavage and bare legs.

Each fashion week, INK, a Charles Khabouth company, organizes fashion shows at Ultra Supper Club and other venues in club district, usually showcasing big draw labels from local shops. This Saturday, the designer clothes are courtesy of Yorkville’s NOIR boutique.

I will be posting many photos shortly! Gotta go work on our special movie for [FAT]…

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