Joe Fresh WEB Relaunch



Photos of Joe Fresh Spring 2010 items from Joe.ca, available at most Loblaws Superstores in Toronto and elsewhere.

Our favorite Canadian brand of ‘cheap and chic clothes that you can buy while shopping for groceries’ hired agency Henderson BasNew to relaunch its site and now features a Joe Fresh Life Blog, daily polls and downloadable tools such as a free outfit assembly iPhone application and a fashion forecast widget.







I never thought that i’d ever go into a Loblaws to purchase clothes. Turns out Joe Fresh’s collection is quite appealing, and the prices aren’t too bad!