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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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Joe Fresh WEB Relaunch

March 2nd, 2010 | posted by Rachel S | Posted in News

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Photos of Joe Fresh Spring 2010 items from Joe.ca, available at most Loblaws Superstores in Toronto and elsewhere.

Our favorite Canadian brand of ‘cheap and chic clothes that you can buy while shopping for groceries’ hired agency Henderson BasNew to relaunch its site and now features a Joe Fresh Life Blog, daily polls and downloadable tools such as a free outfit assembly iPhone application and a fashion forecast widget.

One Response to “Joe Fresh WEB Relaunch”

  1. Julian says:
    March 3, 2010 at 2:33 am

    I never thought that i’d ever go into a Loblaws to purchase clothes. Turns out Joe Fresh’s collection is quite appealing, and the prices aren’t too bad!