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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

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DIY: Dressing Up 40s Glam

February 1st, 2010 | posted by Rachel S | Posted in DIY Couture

I was invited to a 40s Hollywood glam party recently at Toronto’s luxurious Royal York Hotel. As per my usual, I Googled all things 40s, hoping to find another blogger’s account of their 40s DIY look. Unfortunately, it wasn’t that easy, although I did find plenty of resources of YouTube for hair and make-up; and then searched through vintage catalogues and photos of 40s actresses for outfit ideas.

IMG_0080veronicadress

Amazingly I just happened to have this white chiffon dress with an accordion skirt (me on left) hanging in my closet waiting for the perfect event! I found this photo of actress/model Veronica Lake (right), circa sometime in the 40s!

My Simple Hollywood Glam 40s Outfit Breakdown:

(background: Although the Cold War was going on, Hollywood, as always, seemed unaffected by global deficiencies. Apparently, ‘The Office of War’ declared movies an essential industry for morale and propaganda. People were starving everywhere, yet the silver screen showed glamour, wealth and abundance. Common women attempted to follow fashionable suit, and although leather and fabric were rationed and even if a woman couldn’t afford furs and jewels, she would be sure to do her hair and shine her shoes.)

Dresses: Ladies wore dresses in the 40s and for a party, the silkier and glamorous the better! Preferably light colors, chiffon, silk, lace and satin. Most common evening gown styles are heart-shaped necklines; small-waisted; and even strapless. Length: long or at least below the knee.

Shoes:The most common worn are medium heel height (not too thin), t-strap or lace ups.

vogue40_1

vogue40_2vogue40_3

Photo: Inspired 40s Steven Meisel for US Vogue September 2009 featuring Coco Rocha, Karen Elson, Liya Kebede, Sasha Pivovarova, and Viktoriya Sasonkina

Accessories: This is what counts for dressing for any occasion:

  • flower, feathers or some other hair decoration
  • diamante earrings/pearls
  • shoulder pads (to balance big hair) if applicable
  • fur stoles
  • nylons with a line up the back (that was drawn on by women in the 40s)
  • gloves


40hair2Make-Up and Hair:

YouTube is the best source for this!! So many ‘pin-up’ how-to video’s including how to do hair rolls, rockabilly hair and pin-up girl make-up, etc… For my hair, I used bobby pins to stick in a bunch of faux dollar store feathers and a giant flower. I curled using a YouTube video technique.

YouTube 40s Hair >>
YouTube 40s Make-Up >>

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