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hi, I'm Rachel (PR freelancer, ex-fashion school student and founder of TSF.com). I started the blog way back in 2005 (before there was barely anything about Toronto fashion online) and spent many really fun years documenting fashion and street fashion in Toronto!

I recently had my second baby boy and my days of fashion parties, designer shows and frivolous shopping are but a happy memory. I still work a little on the blog, do other freelance writing and PR when I can!

So, please don't feel offended if I haven't responded to your E-mail, party invite or store opening. I do pass invites along to other bloggers though and we try to cover what we can!

Thanks for reading!
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Happy New Year 2010!

January 5th, 2010 | posted by Rachel S | Posted in Street Photos

I spent New Years eve at a wedding in fabulous sparkly sequins and a delicate beaded shrug – however, if I were here in Toronto, I may have been at the top of the Burroughes Building with fellow bloggers, shown here. Thanks to TFI News editor Gail McInnes for the pix!
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